The Effective Marketer

MAY 24, 2012

According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Like Be the first to like this post. Click here for tips from the Effective Marketer Blog Hello there!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 29, 2012

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. Jog : your company is seriously committed to content marketing and has a clear strategy.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

MAY 21, 2012

Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners. Typical Audience: Current customers on previous release, sales team, business partners. Focus: Step-by-step product walkthrough, business scenarios, best practices. What: New product release walkthrough.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

DECEMBER 14, 2011

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Business Blogging. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Paid Search.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

AUGUST 20, 2015

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”.

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

APRIL 6, 2009

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 19, 2012

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. Note: Mad Men is Copyright of American Movie Classics Company LLC.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

NOVEMBER 28, 2011

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. The key to making it concise is to be direct.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard. Food for thought.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 9, 2011

At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all. These results are especially shocking given how quickly online leads go cold – HBR.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

JANUARY 17, 2012

We spend so much time creating great content that sits and earns nothing because we do not understand basic, but still largely misunderstood business practices. But once that is mastered, there is the bigger task of turning a blog into a viable business – which it can be. Blogging well is a feat all on its own.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. Slides should be available for download soon here. billion emails sent. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 9, 2012

For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. They also list a few things other companies are doing that you should think about, such as: Have a staff dedicated to inbound programs. Combine inbound AND outbound programs.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. Whatever works for your business is what you should do.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? Especially anything to do with the actual lead generation or companies making them. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

In marketing is especially important to ensure that the company as a whole is aware of what is being done. In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Inconsistencies dilute brand identity and put obstacles in front of prospects that are trying to figure out what a company does and why they should care. Multiple search options. Most Popular” blog posts listed on the sidebar. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind. The Basics and More.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. As a marketer what is the ONE thing you need to do that will really determine whether your company will be successful? This is key and what will link marketing to the company’s priorities. What’s the mission?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 19, 2012

This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JUNE 29, 2011

That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Marketing’s goal is to help out with sales efforts and interact with customers and prospects.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories? Welcome to the world of Pecha Kucha. We would certainly have shorter meetings and maybe better content.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JUNE 23, 2009

Actually, most of the businesses these days are not selling one product. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. I usually keep on trying the products of the different companies. They are selling different products for diff.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

DECEMBER 8, 2011

A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. Packing Slips.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It was built to showcase companies in its electronic stock exchange and to attract new ones to list. Category: Microsite. Winner: New York Stock Exchange, for NYSEBigStage.com.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100