Smashmouth Marketing

DECEMBER 15, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

FEBRUARY 25, 2022

While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and Forget about the business cards and save some trees. Their work history.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

FEBRUARY 25, 2022

While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and Forget about the business cards and save some trees. Their work history.

Linkedin 130

Linkedin Tips Conference Profiling 130

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) The prospect doesn't expect to make any business decisions in that first meeting. Sell yourself.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

DECEMBER 4, 2020

It's a great time to introduce your company. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. They are thinking about new ideas. The holiday months are GREAT for cold calling. Many senior level executives are actually at their desks instead of on airplanes and at meetings.

Planning 149

Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 32% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 32% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). Here are some questions your readers may want to add to their list: How many years have you been in business? So listen when they mention client names off the cuff during conversations. Then you check them out with your network.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). Here are some questions your readers may want to add to their list: How many years have you been in business? So listen when they mention client names off the cuff during conversations. Then you check them out with your network.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

AUGUST 28, 2009

We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. is the fuel that keeps our business going. Italics are their own company description, following that is my comment. million companies. million companies. We are always looking for quality lists.it

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. is the fuel that keeps our business going. Italics are their own company description, following that is my comment. million companies. million companies. We are always looking for quality lists.it

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

JANUARY 20, 2020

Mike Farrell brings 30+ years of sales, marketing and business leadership experience to Green Leads – most recently having led the growth of By Appointment Only for 15 years as Chief Operating Officer. Linda Flanagan, founder and acting CEO, has worked with Mike for three decades at four different companies.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Someone asked me recently where the Green in Green Leads came from?

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 27, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 32% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

SEPTEMBER 10, 2010

Well, I’ve had the pleasure of working with a lot of Business Development Reps over the years, and I wanted to share with you some of their “All-Star” outbound calling tips. That way you most likely will hit the companies that get called the least. People are busy. Mira - Repetition has its benefits.

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JUNE 18, 2009

Speaker's blogs are listed if I could find them, otherwise their company link is there. Hunter Business Group. Business Data Leadership. If anyone has more accurate info, feel free to share it. If you're a speaker and want to share links to your presentations or handouts, that would be great too. Just send me the links.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects? What do you know about my business that has earned you the privilege of 30 minutes of my calendar? In this manner, they earn the right to talk with the senior executive.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects? What do you know about my business that has earned you the privilege of 30 minutes of my calendar? In this manner, they earn the right to talk with the senior executive.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 25, 2017

Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. Market Dynamics - For many companies, the inbound, volume and velocity models have peaked and they must now pursue targeted, account-based models to drive growth.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 13, 2009

Speaker's blogs are listed if I could find them, otherwise their company link is there. blog/site LinkedIn Diane Hessan Communispace @communispaceceo blog/site LinkedIn Victor Hunter Hunter Business Group blog/site LinkedIn Stephen B. If anyone has more accurate info, feel free to share it. Just send me the links.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

MAY 8, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Some consensus, some debate: Marketing should drive a uniform effort to properly arm a company to use social media. General consensus: LinkedIn and Twitter for business.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Some consensus, some debate: Marketing should drive a uniform effort to properly arm a company to use social media. Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MAY 29, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? As you know, we're in the business of setting appointments with C/VP level prospects for our clients. Do you think this is due to a shift in the buying process or the way people do business?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

MAY 11, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? As you know, we're in the business of setting appointments with C/VP level prospects for our clients. Do you think this is due to a shift in the buying process or the way people do business?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

NOVEMBER 30, 2008

The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient. The project is comprised of thousands of repetitive tasks and some research that anyone with basic business background can accomplish.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 29, 2008

The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient. The project is comprised of thousands of repetitive tasks and some research that anyone with basic business background can accomplish.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

MARCH 1, 2010

He was selling a "SaaS telecom/VoIP solution for small to medium sized businesses." I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. I dial in, and on the line was Rick. Are you kidding? How much did Rick pay for that?

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100