Marketing Interactions
MAY 23, 2018
Content has become almost as much of a product as the actual products and solutions your company provides to your customers. But it’s also the case that content goes unused because no one knows about it within your company. Building a Business Case for B2B Content Operations. Imagine if that was true for one of your products.
Marketing Interactions
MAY 21, 2018
Text messaging in business is often thought of as purely transactional. They tend to be static, which can result in increasing the gap between your business and your customers. Use your name and company name. Every business has a need for transactional messages. Conversational messaging is about give and take.
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Marketing Interactions
MARCH 25, 2023
Granted, the report is based on responses from only 175 business decision makers. The top two industries (71%) – financial services and technology companies. As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by.
Marketing Interactions
OCTOBER 24, 2021
SMEs are busy folks. Everyone is a writer in today’s business world. Remember, they’re busy. Unfortunately for most of us, the product our company sells is likely not the only one of its kind. What impact do they have on your customer’s business? Most companies have brand guidelines. I understand this one.
Marketing Interactions
OCTOBER 15, 2021
But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).
Marketing Interactions
JULY 18, 2021
Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). Salesforce’s State of the Connected Customer report finds 66% of business buyers expect vendors to personalize engagements to their needs.
Marketing Interactions
JANUARY 19, 2020
Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. When you get this opportunity, you should also ask questions, such as: What does an ideal company profile look like for X product?
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