Buzz Marketing for Technology

JUNE 25, 2008

Report on Business. Small Business. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Jim Rudnick had run his two small businesses out of his Hamilton, Ont.-area is aimed mainly at business and professional users. On business-oriented sites ?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. There is no best car company – but there are only car companies that specialize in meeting a set of customer needs. Times like these the need for strategy and planning could never be more important.

Planning 100

Planning Marketing & Strategy Business Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

The Michael Sampson Company Limited. The Michael Sampson Company. Business Maximization. Focus: How do we get a business return? Improving the capability of teams that cant be together, to work together. Three Areas of Focus. Values and Principles. Michael Sampson. Conference Schedule. Scenarios and Possibilities.

Enterprise Management 100

Enterprise Management Work Management Product Companies 100

Buzz Marketing for Technology

MARCH 31, 2009

As the co-author of Facebook Marketing for Dummies - I couldn't be more excited about this product which allow companies to be much more social in the very way they communicate. OK so imagine this.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

AUGUST 1, 2008

Re: Building the Business Case for Enterprise 2.0. Re: Building the Business Case for Enterprise 2.0. How are companies using online communities in conjunction with their overall SEO strategy? Popular Discussions. Re: Do reputation points help or hurt? Re: Twitter? Re: Whats your Governance Model Look Like. 1 hour ago.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

JULY 16, 2008

What do businesses really want? Well, the Financial Times just confirmed what I have been saying all along: Businesses SAY they want a certain type of worker, but they really arent hiring those that meet the criteria. What do businesses really want? skip to main | skip to sidebar. Connecting 2 the World. Posted by V Yonkers.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Business 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan. Business case vs. ROI. » Contact HP. » Home - Tab.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And you should keep doing them.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

OCTOBER 5, 2016

In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. But they didn’t like the idea of opening up their companies to anonymous networks of participants. These are companies and governments with enormous resources. “Here’s the thing,” Alex said. “In

Linkedin 180

Linkedin Twitter Course Cost 180

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The rewards of going through the strategic planning steps we’re about to cover cannot be understated. The Value of Serious Customer Research.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

APRIL 15, 2016

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. This is not just my opinion. The problem is not access to data.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 3, 2018

This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Fashions change. .

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

APRIL 30, 2013

Posted in Business Intelligence Testing. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. months; so promising a three-month turnaround is setting your company up for failure. Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why …. Content is the new collateral.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. At many modern companies, it’s hard to find anything that is not related to technology in some way.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. So optimizing company websites for mobile is a no-brainer. Mobile tech and devices are crucial to this process. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Moreover, this year Cyber Monday sales alone hit $1.98

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

OCTOBER 19, 2016

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” The reason is quite straightforward. Alex continued.

Sample 100

Sample Act-On Course Positioning 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Social Marketing 100

Social Marketing Conversion Viral Marketing Storytelling 100

Buzz Marketing for Technology

AUGUST 15, 2016

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Buzz Marketing for Technology

APRIL 5, 2015

– Forrester research predicts we are in the Age of the Customer and that in order to become customer obsessed you need to master 4 business imperatives: embracing the shift to mobile, turning big data into big insights, transforming your customer experience, and accelerating your digital transformation.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. 2) Start testing, seriously. There is no exception for B2B.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. This webinar was sponsored by Spredfast.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Tags: Business Intelligence Data Mining. Related posts: Making Sense Out of All this Data! Ok I admit it I am a bit of a.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

(adopted from a post seen at phdunay.gooruze.com) Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! He has founded and successfully sold 3 startups before BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. What makes what you’re doing different than all of the others?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Every business must recognize that customer service is now their primary business. Every business must recognize that customer service is now their primary business.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

APRIL 10, 2013

Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Once the results are gathered, share them with various departments throughout the company.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? Here is how you can contribute your ideas on how businesses can be more green.

Facebook 100

Facebook Communities Course Campaigns 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Tags: Business Intelligence Data Mining. I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path. If you have any insights on how best to get there please share them.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100