B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. I’m not sure traditional publishing businesses have any choice, though.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

APRIL 20, 2010

The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. But in practice, are businesses ready to adopt the practice of journalism so rigorously? Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

JULY 20, 2011

What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. While the Borders manager was convinced of the superiority of his company’s approach to bookselling, he wasn’t brash. The Lure of a Dying Profession.

Impressions 100

Impressions Communities Resources Personalization 100

B2B Memes

OCTOBER 4, 2010

The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

SEPTEMBER 9, 2010

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. I think this sums up an approach that all media companies need to employ. The business media industry is a fairly small world.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

DECEMBER 16, 2010

Asking tough questions is the journalistic equivalent of due diligence in business. As companies like Nestle and Dell have learned, educated buyers empowered by social media will ask tough questions. Both are critical to getting the facts right and avoiding disaster. But markets are now conversations among equals.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 8, 2010

One, from the American Society of Business Press Editors (ASBPE) and the Medill School at Northwestern University, focused on B2B publications. More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. pick the strongest articles to appear in print.&#.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 27, 2011

That isn’t to say the company is not aiming for quality, or not at least claiming to. The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. The element it lacks so far is quality. CEO Richard Rosenblatt told the L. I’m not convinced it’s possible.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month. Curatorial.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 10, 2012

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. The time is ripe, he nows argues, for companies to jump into true, investigative reporting. companies don’t have a culture that is open to journalism. A year later, he’s reversed course.

Practices 100

Practices Content Marketing Content Paid Search Agency 100

B2B Memes

OCTOBER 21, 2011

Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough. B2B Blog Posts of the Week.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100