” The folks in attendance were serious about their craft, and their companies had each made an investment of at minimum $30,000 per year plus staffing and training to put the powerful capabilities of marketing automation to use in the organizations. We’ll say at minimum, this is investment is a $100,000 annual cost to the business, and ROI is not only expected, but these marketers jobs may be on the line if they don’t show results. In this instance, at this business, the average ticket was about $7,000 per sale, with repeat sales every 6 months. million. MORE >>

An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. With multiple business lines and domains each added over time, but all leads flowing into a unified CRM, this was simply how the system had been configured and was the lost piece of insight. His competitor had bought them from the company web developer, the one who had been too busy to fix the confirmation page script – the same one who’d left it unconfigured for years. MORE >>

The SmartForms solution draws from the largest set of company data of any data enrichment solution offering the highest possibility of a site level company match. Enriched data allows for true understanding of lead quality as marketers can see in real-time the business characteristics of each lead and immediately trigger lead scoring, routing, segmentation and nurture fine-tuned to the lead traits. DemandGen Report interviews Mary Firme, ReachForce Director of Marketing & Chief Lead Accelerator at the Dreamforce show. Share and Enjoy. MORE >>

The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline. The case study company was able to reduce the previous 10 fields on their web form to just five fields for the web site visitor to complete. This data addition occurs as the form is submitted, triggering tailored lead nurture streams immediately.” MORE >>

” “As we continue to launch multiple campaigns globally and in the various industries with which we work, it is important we maintain accurate data to ensure we are sending relevant content to our audiences,” said Ruth-Ann Femenella, Marketing Programs Manager at GXS, a leading B2B integration company. “As a SaaS company ourselves, we recognize the value of the model in bringing offerings quickly and easily to companies. New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. About ReachForce. MORE >>