ANNUITAS

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An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    

ANNUITAS

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

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Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search

ANNUITAS

As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. The post Searching for a Chief Growth Officer for Your Business? We have been making quite a bit of noise about how important it is for enterprises to name a Chief Growth Officer (CGO).

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

These business leaders come armed with legitimate concerns about Demand Generation performance. Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

CMO 164
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3 Ways to Strengthen Company Culture Via Onboarding

ANNUITAS

Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback. Do you value work ethic above all else?

Companies 100
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Why Companies Don’t Market to Their Customers

ANNUITAS

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. Typically when I speak about Demand Generation, marketers automatically assume that I am referring to generating new business.

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The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

ANNUITAS

Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. Another example to consider is if your company has a decentralized marketing operations team and each business unit/product group/channel specialist owns its own marketing technology stack. They just use them!

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5 Mistakes Companies Make When Automating Their Marketing

ANNUITAS

With this approach, marketers are busy operating from one tactic to the next with very little to show for it. Organizations that are getting the most from their CRM systems view their systems as a business application versus an IT solution. There is the events team, a content team, field marketing, email team, etc.