Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

ClearVoice

SEPTEMBER 13, 2021

Whether you’re just beginning to transition to full-time freelance work or you’ve been in the game for years, referrals are an important part of most freelancers’ businesses. As you use the tips below to secure more referrals for your freelance business, get more high-quality referrals by: Clarifying your work.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

Verticals 103

Verticals Social Media Media Social Networks 103

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 107

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 107

Buffer

DECEMBER 6, 2021

Read on to learn how both small businesses and growing ones can create a strategy for hiring the best talent via social media. It can also be valuable to find ways to connect with niche communities within broader social networks.

Social Media 85

Social Media Media Business Blast Campaigns 85

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. It will help confirm that your business is the right choice for them. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

DAGMAR Marketing

MARCH 20, 2020

Google has paused new review publishing (and also responses from business owners as well as Q&As). Part of the rationale behind these actions are to help businesses avoid negative reviews/complaints about closings and hours (or accusations of contracting COVID19) that are truly beyond their control or unverifiable.

Business 80

Business Facebook Small Business Marketing Twitter 80

Sprout Social

MAY 19, 2021

In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy. Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention. Why customer engagement is good for business.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Sprout Social

NOVEMBER 26, 2018

Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. First things first: how do you decide where your business needs to be? Pick your social channels.

Social Media 105

Social Media Social Marketing Media Business 105

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with.

Social Media 140

Social Media Media Privacy Transparency 140

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. LinkedIn: More Than a Social Network LinkedIn stands apart from traditional social media platforms like Facebook, Instagram, or Twitter. Engagement breeds familiarity, trust, and credibility.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. It matches your content with the target audience’s interests, professions, and industries. Tag only those you know who will engage with your post within an hour.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. That gives you a lot more time to make an impression.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. These features allow you to keep Twitter a safe place for your brand and community. For the most part, an average volume of messages means things are business as usual. But an unexpected spike can be cause for concern.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Martech Advisor

JANUARY 6, 2020

Social media marketing has become an integral part of marketing strategies for all businesses, and the real estate sector is no exception to this. Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Increased outreach.

Social Media 110

Social Media Social Marketing Practices Media 110

ConvertKit

OCTOBER 30, 2020

The internet is a busy place. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Use video tags to grow your exposure. Think of tags like keywords. Add the tags that are most descriptive of your video.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Valasys

MARCH 13, 2020

Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. To increase followers on LinkedIn business page, marketers need to realize that building followers are a strategy that doesn’t happen all of a sudden.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. Updates to Facebook times to post. Updates to Instagram times to post. and 1–2 p.m. and 1–2 p.m.

Social Media 145

Social Media Media Work Management Network Marketing 145

Heinz Marketing

MAY 26, 2020

Here is a breakdown of the most popular social media platforms for businesses and how to use each to maximize the exposure of your brand. With over 2 billion active users on Facebook , it’s no surprise that this platform is the most popular for businesses. LinkedIn is the social media platform for professionals.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Heinz Marketing

MARCH 4, 2021

Promoting a business or company. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Businesses can build free profiles on these social network sites. Discussing interests.

Paid Content 132

Paid Content Social Media Media B2B 132

EveryoneSocial

FEBRUARY 16, 2021

Billion industry in 2021. Depending on the nature of your business, the level or type of social media influencer that makes the most sense to partner with you could be different. If you are looking for reaching massive general audiences and major exposure, celebrities are the best bet, though that comes with a hefty price tag.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? All of them except Facebook are still figuring out how to monetize what they do. And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. Heck, just want to go behind the scenes and show folks what life is like at your business? Totally fair game.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

illumin

OCTOBER 25, 2023

Popular tools to track social media trends: There are a wide range of tools available to marketers in order to track social media trends, and many marketers are already using these tools for other aspects of their business. It easily lets marketers monitor daily trends, following a wide range of topics and tags.

Social Media 52

Social Media Trends Media Demographics 52

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? If you know people mentioned in an article, tag them, says Viveka. Look at some of those hashtag communities.”.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Mailmunch

MAY 3, 2021

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. Optimize your Google My Business page. This might seem like an obvious step, but it is one a lot of small businesses miss out on. Have a look: 1.

Paid Search Agency 77

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 77