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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

This is even more true when choosing an important tech system like a CRM for your business. A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. If you choose a CRM that isn’t a good fit for your business, it can get unnecessarily costly and complex.

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

The Full Circle Insights Report Extender Full Circle supports plugins for customers who want to modify their implementation to suit their business needs, but previously using plugins has been complex, requiring developers to write and maintain code efficiently. Like Salesforce on Facebook: [link]. Additional Resources.

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Marketing Attribution – Beginning of a Data Journey

B2B Marketing Analytics

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Beyond simply getting the most from the software, we find this approach uncovers greater opportunity for improvement and results in a more tailored strategy that drives real business value.”.

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Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

Being a content marketer in the enterprise software industry is no easy task. With the help of the Traackr Platform , we’ve identified 25 content marketing innovators in the enterprise software industry who have helped move the industry forward on the West Coast. Jonathon Colman, Content Strategist, Facebook ( @JColman ).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Cambridege, MA – [link].

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