Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients. However, that can only happen if your profile is “optimized.” Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Stevens & Tate

FEBRUARY 16, 2024

Applies to websites and social media profiles/content : SEO is not limited to websites alone; it extends to social media profiles and their content. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines.

Social Media 98

Social Media SEO Optimization Media 98

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content.

Social Media 154

Social Media SEO Cost Per Click Media 154

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. The art here is to strike a balance and avoid being too formal or too Facebook-y.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Guest post by Ron Stefanski. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

Advertisements 100

Advertisements Advertising Allocation Planning 100

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. The excitement of creating my profile and connecting with my friends and classmates was palpable. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook .

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. Users can like, share, comment on posts and follow other users and businesses. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

ClearVoice

MARCH 25, 2022

Facebook App updates: Facebook Reels makes its debut globally. Everyone is familiar with Instagram Reels, but now Facebook is adding the feature to its platform. Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively.

Social Media 52

Social Media Facebook Media Youtube 52

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. 1) Sets Up and Manages Profiles.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. 1) Sets Up and Manages Profiles.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Scoop.it

JUNE 1, 2023

Local SEO is a technique for increasing the visibility of your local business in Google search results. According to local SEO statistics, 88% of searchers who look for local businesses call or visit them in person within a day. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Webbiquity

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” On the Other Hand. In that order.” In that order.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

ClearVoice

SEPTEMBER 13, 2021

Whether you’re just beginning to transition to full-time freelance work or you’ve been in the game for years, referrals are an important part of most freelancers’ businesses. As you use the tips below to secure more referrals for your freelance business, get more high-quality referrals by: Clarifying your work.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. This would ultimately strengthen your SEO profile.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. LinkedIn: More Than a Social Network LinkedIn stands apart from traditional social media platforms like Facebook, Instagram, or Twitter. Engagement breeds familiarity, trust, and credibility.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. Create a Google My Business Account. Let’s get started.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. More bluntly, how do businesses use these social media channels to impact their business performance? aimed at recruits and existing employees.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. The Role of a Marketing Copywriter in Business A marketing copywriter helps develop and reinforce your brand’s voice and tone in all your marketing copy. Not so fast.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

nDash

DECEMBER 15, 2021

This post was written by nDash community member Deborah R. Deborah is also founding partner of WWM, an elite content marketing and strategic communications firm. Head to her profile for more information! But how often do you include marketing your business in your daily activities? Her work has appeared in U.S.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 82

Ad Building Paid Search Agency Social Media User-Generated Content 82

Sprout Social

NOVEMBER 26, 2018

Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. First things first: how do you decide where your business needs to be? Pick your social channels.

Social Media 105

Social Media Social Marketing Media Business 105

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

The Marketing Blender

DECEMBER 28, 2020

Let’s raise a toast to the anomaly of a year that was and to you who survived it and also to the fresh New Year that we will soon ring in — brimming with opportunities to create, contribute & thrive in your industry while forming meaningful relationships along the way. Use these to explode your business in the next twelve months!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

FEBRUARY 13, 2023

Whether you're trying to grow your business or climb the career ladder, developing personal relationships with other business professionals is crucial. Business networking can open up doors. You can also network with people online, through social media platforms like Facebook and LinkedIn. You can grow your business.

Tips 55

Tips Work Management Business Marketing Management 55

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Relevant: Ensure that your goal is aligned with your overall marketing and business objectives. To choose the right platform, pay attention to your business category and the type of products or services you offer. The result?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62