Hedge Fund Marketing: From Oxymoron to Best Practices
Marketing Craftmanship
JANUARY 10, 2015
In terms of marketing sophistication, the hedge fund industry lags far behind all other financial and professional services, across every sub-category. An OpEd piece published recently on the Hedge Fund Marketing Alliance website sums up the prevailing attitude: “Online universities and community colleges advertise—Harvard and Yale do not.”.
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