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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. First, what are the benefits of having a community manager? So how do you make the leap?

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. First, what are the benefits of having a community manager? So how do you make the leap?

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community


a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. Become a Facebook fan of Infer. Infer Inc. , About Infer. Additional Resources. Find Infer on LinkedIn.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.

Busted! 23 Marketing Myths Held By (Some) Industries


Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Especially smaller businesses. Busines

5 Key Characteristics Every Social Media Community Manager Should Have


Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. Who are your rivals?

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” RANDY GAGE , Author, Risky Is the New Safe: “Influence comes from value – creating a FB community that brings value to the people who participate there.” We HATE structure.

Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

Facebook May Have Just Ushered in a New Era for Mobile Video


For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. Facebook’s requirement?

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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. The main manufacturing facility has been the major employer in his small community for more than 100 years. Business is hard. Does every business need content marketing?

12 of the Best Facebook Post Ideas for Facebook Lead Generation


Most marketers know by now that Facebook is an important business tool for companies of every size and industry. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Image Credit: Facebook.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius has a cool job.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

Finally, we share our opinions about Facebook’s latest algorithm change, which focuses on total time reading (TTR). Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale.

Social media strategy leaders: Kerry Gallagher


Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. This job exposed me to many industries and not-for-profits, where I found similarities and differences in their needs. I also learned what it was like doing social media in a regulated industry. Training is very important for community management.

Why Google+ Communities are the Best Place for B2B Relationships

Social Media B2B

This is not just consumers talking about jeans and chewing gum, but B2B users talking about business purchases. Google+ Communities offers a clean, well-formatted destination where business relationships can blossom and stay consistent. All of your communities, which are filled with like-minded users, are presented in an easy navigational format. Simply search for it.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. Don’t feel overwhelmed!

Customer Advocacy: How to Create Campaigns That Create Community


Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Harvard Business Review reports that netting and onboarding a new client can be up to 5 to 25 times pricier than renewing business with a current one. So what’s a marketer to do? Tap your customers. Intrigued? Conclusion.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Maybe it doesn’t matter if we’re on Snapchat or Facebook Live.

60 Marketing Acronyms Every Industry Pro Should Know


But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. N = Need: Determines whether there''s a business need for what you''re selling. FB: Facebook. SMB: Small-to-Medium Business.

Google Plus Communities: Connect Your Brand Like Never Before

WindMill Networking

But few have had the potential impact for businesses that the latest update promises. Google+ now has a groups feature called Communities. And here’s some really great news: Communities are wide open to brand pages. Not so with Communities. Brand pages can use Communities exactly like persons. What Are Google+ Communities ? Connect via Communities.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. PR — Tweets and Facebook status updates probably aren’t going to attract the attention of reporters.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.

What Google+ Needs to Offer Businesses

It's All About Revenue

But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Facebook analytics is focused primarily on Facebook and Twitter remains ad hoc. Facebook.

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This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Junta 42

In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands. Instagram, which is owned by Facebook, will choose what to surface and when, reports TechCrunch. This week’s show. Sponsor (31:18).

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

It's All About Revenue

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. It’s pretty grim when the kitchen is as quiet as the dining room. Want more?

6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]

WindMill Networking

Tanya McTavish, digital marketer turned social media community manager, shares her social media community management tips. This is the second in a series of interviews ( read the first one here ) with community managers who are responsible for the execution of social media within their company. Where did the community managers originate from, then? What a job! link].

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)


Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business.

Business tweeting is a life-sentence


Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. Even more, pursuing interesting people to follow, growing your community over time into something of a proper online community — a virtual family. My first question is: why have you waited until now? To a point.

E-Quip Blog: Connecting with the Community: First Build Trust


Connecting with the Community: First Build Trust. Engineering, architectural, and environmental projects often require community acceptance to be ultimately successful. But sometimes our projects live or die depending on our ability to gain community support—or at least diffuse outright opposition. Community dissatisfaction is often stirred up by a vocal minority.

The 23 Best Content Ideation Tools


At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. ” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 10) Google+ Communities. <!__more–>Links

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Can Facebook Save Our Planet?

MI6 Marketing Agency

Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. Facebook’s data center is at the center of their business (their people are at the very core though). No data center, no Facebook. In fact, Facebook is the largest social network on the planet. There I said it!

How to Make Your Product Look Sexy on Facebook

grow - Practical Marketing Solutions

By Aaron Lee, {grow} Community Member. Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. You can do this too! Not me!

Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?


And this stereotype casts a shadow of illegitimacy across not just businesses operating in the emerging recreational marijuana space, but also businesses operating in the medical marijuana space. And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. Their first order of business? Facebook ads = banned. Yikes.

Facebook Takes a Swing at LinkedIn

grow - Practical Marketing Solutions

Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. Facebook for business? BranchOut soothes the pain.

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

Regulated industries like banks and healthcare have to pay attention to the legal ramifications of how they share information. I asked Jeff: “Does your company forbid you from attending a business networking meeting?&#. This is just another business networking opportunity. This is what most businesses — even regulated ones — miss. “No.&#.

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18 Expert Guides to Using Google+ for Business


After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), by SteamFeed.

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