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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. First, what are the benefits of having a community manager? So how do you make the leap?

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. First, what are the benefits of having a community manager? So how do you make the leap?

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. And as a community has coalesced. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

Spot the Winners: Three Patterns for B2B Community Success

Leader Networks

I have been researching and building online communities since 1991 – a seriously long time. Recently, I have been building case studies about B2B online customer communities, which I will be sharing through this blog in the coming weeks and months. This private, gated online community serves professional strategy practitioners.

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This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

Finally, we share our opinions about Facebook’s latest algorithm change, which focuses on total time reading (TTR). Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale.

CareOne Cashes In On Community

Paul Gillin

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. busy online community has been a remarkably effective engine of growth. communitiesThe 1.4

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

Online Customer Communities Change Companies

Leader Networks

Online communities are not neutral. They fundamentally change the nature and way a company does business. When launching an online community it is important that companies take a hard look at what the social footprint will do to their operations. Determine the areas that need redress and create a longer term plan of action that connects community feedback to tangible outcomes.

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Junta 42

In this week’s episode of This Old Marketing, Robert and I discuss Instagram’s move to duplicate Facebook’s algorithm, which makes it abundantly clear that the photo-sharing channel will be “pay to play” for most brands. Instagram, which is owned by Facebook, will choose what to surface and when, reports TechCrunch. This week’s show. Sponsor (31:18).

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. Who are your rivals?

Business tweeting is a life-sentence

Biznology

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. Even more, pursuing interesting people to follow, growing your community over time into something of a proper online community — a virtual family. My first question is: why have you waited until now? To a point.

Why Google+ Communities are the Best Place for B2B Relationships

Social Media B2B

This is not just consumers talking about jeans and chewing gum, but B2B users talking about business purchases. Google+ Communities offers a clean, well-formatted destination where business relationships can blossom and stay consistent. All of your communities, which are filled with like-minded users, are presented in an easy navigational format. Simply search for it.

What Google+ Needs to Offer Businesses

It's All About Revenue

But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Facebook analytics is focused primarily on Facebook and Twitter remains ad hoc. Facebook.

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Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Harvard Business Review reports that netting and onboarding a new client can be up to 5 to 25 times pricier than renewing business with a current one. So what’s a marketer to do? Tap your customers. Intrigued? Conclusion.

Facebook Offers Friendlier Business Page Tools for Marketers

Biznology

It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Let’s face it: the Facebook platform is not WordPress, at least not yet.

The 23 Best Content Ideation Tools

Webbiquity

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. ” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 4) AllTop. 10) Google+ Communities. 14) Popurls.

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How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius has a cool job.

Google Plus Communities: Connect Your Brand Like Never Before

WindMill Networking

But few have had the potential impact for businesses that the latest update promises. Google+ now has a groups feature called Communities. And here’s some really great news: Communities are wide open to brand pages. Not so with Communities. Brand pages can use Communities exactly like persons. What Are Google+ Communities ? Connect via Communities.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. FB: Facebook.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

It's All About Revenue

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. It’s pretty grim when the kitchen is as quiet as the dining room. Want more?

Top 15 Ways to Kill an Online Community -- Again

Leader Networks

Time has passed, tools have changed and the industry has evolved, so I figured it was time to update this list with fresh, updated tactics. Over the course of a year, nearly every organization has taken the community leap in one form or another -- from Facebook fan pages and LinkedIN groups to, for the bravest, a dedicated online community for their customers, clients or enthusiasts.

How to Make Your Product Look Sexy on Facebook

grow - Practical Marketing Solutions

By Aaron Lee, {grow} Community Member. Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. You can do this too! 1.

Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

And this stereotype casts a shadow of illegitimacy across not just businesses operating in the emerging recreational marijuana space, but also businesses operating in the medical marijuana space. And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. Their first order of business? Facebook ads = banned. Yikes.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? place to advocate your employees and the good your business does everyday. Facebook Social Media

Facebook Takes a Swing at LinkedIn

grow - Practical Marketing Solutions

Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. Facebook for business? No muss, no fuss, no tweaking.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. Don’t feel overwhelmed!

6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]

WindMill Networking

Tanya McTavish, digital marketer turned social media community manager, shares her social media community management tips. This is the second in a series of interviews ( read the first one here ) with community managers who are responsible for the execution of social media within their company. Digital Marketer Turned Community Manager. Social Media Community Mangement

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.

How the Hospitality Industry Can Leverage LinkedIn in 2015

WindMill Networking

Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She is very active in the social networking community in southern California, has enjoyed watching social media emerge over the past several years and is fascinated by its continuing evolution. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. This […]. Author information. Debbie Miller. Debbie Miller. Thanks for.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? Facebook Marketing Tips and Guides. People are busy. As A.J. Really?

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Why Branded Online Community Deliver On Social Customer Care

Leader Networks

This report is cause for celebration from those of us who know and understand the value of social customer care – now we’ve got some significant statistical data (578 survey respondents) to strengthen the business case. We all know those stories and the positive outcomes, but where are the data demonstrating the real impact on business? The most common channels currently used were Facebook (86.2%), Twitter (78.8%), Other (28.3%), and branded online communities (24.9%). So … what makes online community such a powerful channel for customer service?

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. PR — Tweets and Facebook status updates probably aren’t going to attract the attention of reporters.

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

Regulated industries like banks and healthcare have to pay attention to the legal ramifications of how they share information.  asked Jeff: “Does your company forbid you from attending a business networking meeting?&#. This is just another business networking opportunity. This is what most businesses — even regulated ones — miss. “No.&#.

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The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Does it set the stage for a deeper discussion of social communities?

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

WindMill Networking

Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Facebook Updates. Facebook allows longer length updates than Twitter, so take advantage of this.

The Doom Boom: Inside the Surivival Industry's Explosive Growth

Hubspot

With this many people actively practicing emergency preparedness, you can bet that this already multibillion-dollar business will only continue to climb. So what’s the secret behind this niche industry’s explosive growth? An Industry on the Rise. no seriously, people laughed at me. 2 ) Education was the lifeblood of this industry. Business Pop Culture Daily Editorial

How Should Our Staffing Firm Use Facebook?

Haley Marketing

For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Regardless of the constant changes and what your company’s individual goals are, using Facebook is something that shouldn’t be overlooked. Having a Facebook company page.

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

WindMill Networking

There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  Take advantage of this to benefit your business.

18 Expert Guides to Using Google+ for Business

Webbiquity

After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), by SteamFeed.

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