Optinmonster

JANUARY 26, 2024

By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. Webinar marketing is a strategy that involves using webinars to promote a product, service, or brand or to establish thought leadership in a particular field. What Are Webinars?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Heinz Marketing

JULY 26, 2022

This idea can be applied to many different scenarios in the business. So why not team up with other businesses that have a similar target market and goals? What are some examples? Here are some examples of partner marketing in the B2C space that you might be familiar with: Verizon & Hulu/Disney+/ESPN+.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market.

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% Restaurants and business transportation have seen a significant resurgence, marking a 15.8% increase in sales of beauty products. increase in sales of beauty products. This trend makes Singles’ Day (Nov.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% Restaurants and business transportation have seen a significant resurgence, marking a 15.8% increase in sales of beauty products. increase in sales of beauty products. This trend makes Singles’ Day (Nov.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. Attendees and sponsors alike appreciate webinars for their specialized nature, interactivity and accessibility to industry experts. They provide an effective platform for showcasing thought leadership and industry expertise.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

MKT1

DECEMBER 12, 2023

High-level examples of various types of campaigns MKT1 Event: AI Showcase on Thursday 12/14 ​It’s a full-time job figuring out what AI workflows to adopt. Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

RebelMouse

OCTOBER 9, 2023

As media-industry obsessives, we first encountered RebelMouse through their content. RebelMouse and FlatPlan work with you to discuss different implementation options that align with your business goals. Clients are supported by an expert team that will get you to your destination without a fuss.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Convert

MARCH 14, 2022

Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales. It’s well known that a good conversion rate for Shopify stores depends on the industry. Not really. Think about it.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales. It’s well known that a good conversion rate for Shopify stores depends on the industry. Not really. Think about it.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

SnapApp

JUNE 4, 2019

PrimePay ’s Rachel Fausnaught shares why that might be a problem: “Often when a new product or an update comes along, we’re eager to get the word out in as many ways as possible (and that includes webinars). But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

TrustRadius Marketing

MARCH 29, 2021

Successful businesses, however, often use both. Before diving into what to consider when investing in a new CRM or CMS platform, here’s a quick primer on each: CRM Systems : Large contact database that helps businesses store and track contact and account records. Many businesses use a CMS platform to host their website or blog.

CMS Development 52

CMS Development Industry CMS Enterprise Management CRM 52

Hinge Marketing

DECEMBER 16, 2020

An example may be licensing Hinge Research Institute’s Inside the Buyer’s Brain – Accounting and Financial Services Edition for 12 months to help you reach and engage with accounting and financial services firms through various campaigns. Videos can be made with smart phones these days – you do not need high production video equipment.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Publishers Wield Influence.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

RebelMouse

OCTOBER 9, 2023

As media-industry obsessives, we first encountered RebelMouse through their content. RebelMouse and FlatPlan work with you to discuss different implementation options that align with your business goals. Clients are supported by an expert team that will get you to your destination without a fuss.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

BDB

JANUARY 12, 2024

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. Which products are most valuable? We all lead busy lives, so enabling remote access helps to promote participation– anybody can attend, wherever they live. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. If you don’t go back and optimize for these things, then your page will never get the results you really need for your business.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Martech Advisor

JANUARY 22, 2020

Here are a few examples of gated content that you can create: Content upgrades (readers gain access to your long-form blog posts after providing their email address). Example of HubSpot's Resource Section for Downloadable Content. Bottom-of-the-funnel (BOFU): Create ROI calculators to help them understand the value in your product.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

EveryoneSocial

JULY 17, 2023

Imagine having an army of passionate brand ambassadors and industry experts who can promote your message on social media, engage with your target audience, and increase your brand’s visibility. I didn’t provide valuable industry and thought leadership content. Check out an example below. This sets a powerful precedent.

Thought Leadership 52

Thought Leadership User-Generated Content Eye-Tracking Co-Registration 52

Content Marketing Institute

FEBRUARY 2, 2018

Is it great for business too?”. The simple answer is high-quality content serves both audience and business. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Popular discussions in the industry. News or new features offered in the industry.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Buffer

MARCH 31, 2022

" The idea is that transparency gives you or your business more opportunities to reach the community, investors, or audience that will connect with your journey. Pushing the industry forward: One of the driving forces behind our choice to be transparent at Buffer is so we can encourage others to do the same.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Outbrain

OCTOBER 3, 2019

Both Outbrain and Taboola have a shared mission and vision of supporting quality journalism globally and delivering meaningful value to the open web marketplace,” said Yaron Galai, co-Founder and co-CEO of Outbrain. For example, Taboola News is now embedded in over 60 million Android devices worldwide. Goldman, Sachs & Co.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Computer Market Research

MAY 3, 2016

For one, the psychology that goes into an end-customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”. Businesses, like end-customers, are mostly (if not always) consumed by one philosophy: themselves. Happiness

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

Top Rank Marketing

SEPTEMBER 18, 2023

As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. In this interview, Ann and TopRank Marketing co-founder Lee Odden have a frank and insightful conversation about the integration of generative AI in content creation.

B2B Marketing 110

B2B Marketing Marketing AI Work Management B2B 110

Convert

FEBRUARY 24, 2021

Source: World Bank Information is a product of refining this data and giving it structure and context. In the case of your eCommerce store, an example would be your GA dashboard. In the business world, insights are the entire point of collecting data. Example of an Insight. They tell a meaningful story from data.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Launch Marketing

FEBRUARY 15, 2018

Position your company as an industry thought leader. For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. Webinars are also a powerful way to keep active leads engaged and move them further down the funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Computer Market Research

MAY 3, 2016

For one, the psychology that goes into an end customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”. Businesses, like end-customers, are mostly (if not always) consumed by one philosophy: themselves.

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

Convert

OCTOBER 25, 2022

Examples of good questions to start with include: What is in the hero section of your homepage right now? Does the copy clearly indicate who your product helps? Are you giving shoppers an easy way to navigate your site and products? For example, how about A/B testing free shipping thresholds?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Some require vendors to co-present with their clients.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52