Drew Neisser

NOVEMBER 10, 2023

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. So how can marketers get their voices out there?

Linkedin 52

Linkedin Leads Lead Marketing Qualified Leads 52

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. Our Services. See Our Work.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. That’s where a business coach comes in. Why Hire a Business Coach?

B2B Sales 96

B2B Sales B2B Marketing CMO Paid Search Agency 96

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 98

Newsletter B2B Marketing Linkedin Studies 98

Biznology

JANUARY 4, 2017

For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 phone calls (totaling more than 1 million minutes). Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. Let me show you what I mean.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale.

CMO 65

CMO Linkedin Enterprise Management Press 65

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. MarketingCharts U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Why LinkedIn influencers?

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Forbes named her one of the world’s most influential CMOs three years in a row. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

CMO 62

CMO Transparency B2B Sales B2B Marketing 62

6sense

OCTOBER 1, 2021

6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event. Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. More Information: Vidyard Careers; [link].

CMO 50

CMO Linkedin Enterprise Management Press 50

KoMarketing Associates

MARCH 14, 2017

For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn.

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

ClickZ

SEPTEMBER 20, 2019

LinkedIn’s CMO posted that she will be stepping down at the end of the year. As we covered in more detail here , the Manufacturing Cloud will be for sales and operations teams, and is intended to help forecast, plan and drive business in that sector. LinkedIn CMO to step down at end of year. What it is.

Linkedin 85

Linkedin Marketing Management CMO Analysis 85

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Martech Advisor

NOVEMBER 29, 2019

CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. Expectations from CMOs have also changed as the entire landscape of marketing has changed dramatically, with data and technology playing a major role.

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Martech

AUGUST 9, 2023

But how do you learn more about ABM and how to implement it successfully in your business? She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Martech

MARCH 8, 2024

Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. And because martech is a function and not a standalone business sector, it is probably impossible to figure out its gender profile. Business email address Subscribe Processing. In your inbox.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies CMO 111

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. followers).

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

The Forward Observer

NOVEMBER 10, 2023

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: ALeeJudge LinkedIn: ALeeJudge (20K followers) Twitter: @ALeeJudge (11.6K followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? CMOs need to become effective business leaders.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. How to Write a LinkedIn Summary.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 100

CMO Promotion Paid Search Agency Opt-out 100