Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. B2B businesses are looking at customer retention in a new light. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways?

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. However, in the post-Enron age of transparency, people now expect each part of a company to be able to speak with authority on its investments and how they are impacting the business.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Content addressed to a Technical Decision Maker 2. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. This can be done through thorough network analysis, discovery attribution and lead nurturing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

BenchmarkONE

SEPTEMBER 27, 2018

They’ll help you identify which workflows are best for automation, which tools to use, and how to apply marketing AI to get the best possible results for your business. As a leading workflow automation tool, it’s no wonder Zapier has fantastic content on marketing automation. Marketo Blog: CMO Nation.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Tips On How to Use LinkedIn for Better Lead Generation. Read the Tips on How to Use LinkedIn for Better Lead Generation. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Contender: No Lift Install System These small businesses prove that video doesn’t have to be a big production to get big results.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. It is essential to communicate the business value and financial impact of your marketing initiatives vis-à-vis the overall enterprise strategy.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. .–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Ambal's Amusings

JULY 22, 2010

How do they build a business case? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Brian Carroll's blog B2B Lead Generation Blog. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

JANUARY 24, 2013

. @ Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. . Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

6sense

MAY 16, 2017

As the CMO of Box, one of my key responsibilities is to drive continuous improvement across my organization and I knew part of my strategy had to include refining our ability to intelligently target and engage with our customers. Flexing Marketing’s Business Muscles.

CMS Development 54

CMS Development Generation Planning Enterprise Management 54

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? In his Chief Marketing Technologist Blog, Scott Brinker wrote, Big deals for Marketo and Demandware, but what do they mean? Here it comes. Definitely worth a read.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Are you leveraging intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. And then last week I wasn’t on this, but a friend of mine who is a CMO at a company here in Seattle, we had a lot of snow here in Seattle. He has this on tape.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Marketing efforts are not designed to meet key business objectives. This brings me to my next point. Share your thoughts in the comments below.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 24, 2011

Be a business leader first, and a marketer second. I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Lead Ranking 48

Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Again this approach isn’t new technically innovative, but it is underexploited.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Customer Experience Matrix

MARCH 4, 2011

Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. They see closing this gap as the critical requirement in spreading marketing automation to the masses and as a great business opportunity for their companies.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. What marketers need to understand is that they must lay the foundation to establish the credibility that motivates lead conversion by freely sharing their ideas and thought leadership content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 23, 2012

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. Check out the CMO Guide to Inbound Marketing. You should be.

Inbound Marketing 48

Inbound Marketing Paid Search Agency Trade Show Marketing & Strategy 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. For example, a channel that generates a lot of poor-quality leads may compare unfavorably in total campaign value to a smaller channel with whale-sized leads. Revenue per sales person.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50