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When Did Programmatic Advertising Start: A History Lesson

Rev

A lot of ad servers have been released since but, 24/7 Open AdStream, Advertising.com, Value Click, and Zedo, are just some of the noteworthy ad networks that came out before 2000. ”. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! More likely, however, you'll probably want to establish benchmarks that are specific to your own business and industry.

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The Comprehensive Guide to Impression Shares

Hubspot

Read on to learn about the different types of impression share that your business can track to generate more engagement for its ad campaigns. Search impression share is your ad's impression share on a search network. Google defines its Display Network as a group of over two million websites, videos, and apps where ads can appear.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. With over 1.4 But volume is not everything in social ads. only at the moment.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. You want to put your ad campaigns into the context of your ultimate business goals.

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10 B2B Lead Generation Strategies for 2018

PureB2B

Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. However, most marketers have too much on their plates to prioritize social networking. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.