Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. Blog Post Views.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. keyword stuffing, exact match anchor text links, etc.) This will largely depend on your individual business. When was the last time you gave your website a checkup?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. So how can you determine what evergreen topics to create for your business? You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Why are keywords so important for your evergreen content?

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC). Average Conversion Rate (CVR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 25, 2014

SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. Duh, right?)

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While this report doesn''t differentiate standard traffic from customers, it does highlight how people seem to navigate their experience on your site. Assists Report.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. While no two businesses are alike, often they''ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes. Look at traffic. the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Depending on your marketing role, certain metrics are going to matter to you more than others.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 24, 2012

Does this describe my business -- even if it’s wasn't intentional?". The repetitive use of keywords in content, where they unnaturally appear word after word. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. 1) They Rarely Use Social. It’s a fact.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. As we said before, it took us at HubSpot awhile to realize this. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 12, 2014

But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. In short, the better your meta description, the more likely it is you''ll have good clickthrough rates from organic search. Hint: No one wants to see keyword stuffing.).

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC? First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Responsibilities Include: Managing all social media platforms for the business. Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

NOVEMBER 29, 2012

That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. Tips for Using This Template. Be careful not to erase columns E, G, and I.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 19, 2013

We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords. In other words, we didn’t have a way to connect the dots between the mass of traffic we were measuring and the real people it represented. The Middle Ages of Online Marketing. A Modern Marketing Era. Context You Can Gain.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

DECEMBER 17, 2013

So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog. and keywords. Search engines are in the business of serving readers. Wait, what? Not that many.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

APRIL 15, 2014

Just enter a few keywords that are both relevant for your particular target audience and within your comfort zone, and the tool will spit out a week''s worth of relevant blog post ideas in a matter of seconds for you to choose from. The content might open up the business for unnecessary criticism. The content is slightly off-brand.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

APRIL 3, 2013

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 8, 2013

So here are some of those instances in which a little PPC might do your business some good! Informing Your Keyword and Content Strategy. If your answer is no, it may be time to do some creative keyword analysis to get a more complete understanding of who they are. Bidding on Your Own Branded Terms.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Referral Traffic - Again, you'd want to break this out for each social network. 3) Improve keyword research. Social media continues to rain data onto the market.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JANUARY 24, 2013

keyword stuffing, exact match anchor text links, etc.) As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates. Which keywords are giving you the biggest gains in traffic and leads?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. And how Google actually uses your money to bring new people into your business. If you can pay the most for a particular search keyword, you have a chance of getting your ads placed.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

JANUARY 22, 2016

We call them social "channels" because these sites have historically been a pass-through for businesses and publications -- a way to promote content and get viewers back to your websites. Facebook introduced i nstant articles , which contain the full article within the Facebook app rather than requiring a clickthrough.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

MARCH 21, 2018

You pick a few keywords, and voilà! SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Your page is optimized for SEO, right?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

PureB2B

JULY 26, 2021

Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Moz

MAY 6, 2019

When done correctly this builds trust, and if someone trusts you they’re more likely to do business with you when they’re ready to make a purchasing decision. Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

MAY 1, 2015

These people also happen to be a great fit for our business. If you're looking to start creating more "boring" content for your business, keep on reading. I'll show you how you can identify, build, and grow a base of "boring" content that has much better ROI for your business. Look in Your Analytics and Keyword Tools.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Keyword Stats. of total website traffic comes from organic search. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. 95% of search traffic goes to the first page of the search results.

Lead Ranking 59

Lead Ranking Lead Scoring Statistics SEO 59

Hubspot

AUGUST 19, 2019

However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Facebook's IPO was a global topic of discussion across technology and business media -- everyone wanted to buy these shares. and “What are the most expensive keywords on Google?”.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76