Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. To determine if ads are worth your time, run the numbers specific to your business through our calculator. Those promoting awesome content. Long-term ads.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. There was just something about paying for an irrelevant banner ad that didn't sit well with us.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

AUGUST 27, 2015

Depending on your business model and the leads in your database, this can quickly become complicated. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. How engaged a lead is with your brand on social networks can also give you an idea of how interested they are.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. As for your bio, this section is like the elevator pitch of your business. and 7-9 p.m.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content. 1) Coca-Cola.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? More likely, however, you'll probably want to establish benchmarks that are specific to your own business and industry. But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

JANUARY 9, 2014

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. List segmentation allows you to send the right people the most pertinent content at the ideal time. So, the world is your oyster.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Don't crowd your content. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 11, 2013

Original Content Is Important …. It began as a content aggregator that collected news and articles shared by its members. Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; And It Pays Off. A View From the Inside.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 18, 2012

Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more. Thank-you emails are effective for two main reasons: They place your content directly in the contact's inbox. 2) Optimize Your Thank-You Emails. This part is key.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

OCTOBER 24, 2012

However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. Does this describe my business -- even if it’s wasn't intentional?". The repetitive use of keywords in content, where they unnaturally appear word after word.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

APRIL 21, 2014

While no two businesses are alike, often they''ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes. Most businesses will get to a point where they need to think about brand awareness. the list goes on. Scenario #1: You need brand awareness. Look at blog visits.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 21, 2015

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network. Pew Research Center ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

AUGUST 24, 2016

seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. With the average attention span dipping to just 8.25

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type. Referral Traffic - Again, you'd want to break this out for each social network.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

NOVEMBER 8, 2012

Think about your business and your sales and marketing funnel to identify which types you have right now, and whether you're emailing them with the appropriate types of email marketing content. From there, we can tell which type of subscriber they truly are and send them more relevant content. Subscriber.

Top of Funnel 28

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Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks. When they share your content, your SEO improves.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Imagine you’re a clothing retailer.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 9, 2015

Native ads are designed to “look and feel” like they belong with the content on the rest of the page. Source: Business Insider. More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. 1) Native Advertising. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Based on content from CNN, the new channel''s videos will be created with social sharing in mind -- sticking to what BuzzFeed knows best. Free Guide: An Introduction to Google+ for Business.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good!

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

OCTOBER 31, 2012

Let's take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business -- you know, if you're considering it. These ads recommend brand pages or content to users based on their friends’ activities (social context). 2) Page Post Ads.

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Cost Per Thousand Facebook Paid Search Agency Ads 28

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JUNE 30, 2020

In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. For example, is paid more important than organic to your business, and if so, to what extent? Social media is an undeniably powerful channel for marketing in 2020.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

DECEMBER 17, 2013

So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog. 2) Create unique content. Search engines are in the business of serving readers. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

NOVEMBER 18, 2014

Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. So how do you ensure your content is included in that 300? 1) Engage fans with photos.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Well, compiling the right data is the best way to go.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. More and more marketers are turning to LinkedIn to promote their products, services, and content. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 101

Template CMS Development Domain Buyer Personas 101