Customer Experience Matrix

MAY 7, 2015

Similarly, competitor analysis should be well within the capabilities of companies like Radius , Everstring and Growth Intelligence , which already ingest the contents of corporate Web sites to understand each company’s business. But that is so tactical I classify it as part of execution. I’m not really sure.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MAY 7, 2021

The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense opportunity for systems that offer relief. An ideal small-business solution leads users through the set-up process without requiring technical skills or expertise in privacy rules.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

MAY 28, 2015

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. This would start in diagnosticcx, which collects information about a company’s business, customers, and processes using customer and employee surveys, interviews, and direct experience.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

APRIL 11, 2013

It calls these all conversions, which I personally found a bit confusing but suppose would quickly get used to. That’s a lot of information to digest, but does give a great deal of insight into the effect of different promotions and channels on different parts of the business.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Customer Experience Matrix

DECEMBER 2, 2015

This is why you can find dozens of automated products to personalize Web sites but none to automate multi-step campaign design. For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.)

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

JUNE 9, 2010

Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. Although this is pretty standard among business intelligence systems, few if any of Marketo's competitors offer anything similar.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

MARCH 29, 2010

This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. But the fundamental approach has not changed.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2016

And, although we didn’t test their mental states, I doubt a significant fraction had multiple personality disorders. The most common answers are personalization and customer insights. I’d personally hope to see more but, as every good missionary knows, people move towards enlightenment in many small steps.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120