Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. It captures replies and uses AI-based natural language processing to classify them, distinguishing answers that indicate interest from out-of-office messages and clear rejections. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

OCTOBER 14, 2016

It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis. The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

AUGUST 29, 2013

since they’re clearly in a different business. I bring this up because a colleague suggested reconsider classifying LeadSpace as a CDP, which prompted me to learn more about them. The company does store some old information, such as common job titles, to help analyze and classify inputs. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 21, 2014

On the other hand, resolving that sort of ambiguity is what keeps me in business. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. Perhaps I shouldn''t complain. customer profiles. data access.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 McDermot was quite adamant that the company is not in the content recommendation business, leaving that marketers’ creativity. It starts at a shockingly affordable $1,000 per month, making Lytics an option for just about any business.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. There was some speculation last year that the micro-business vendors were growing the fastest. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. This model can score new leads and classify existing opportunities in the sales pipeline.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

JANUARY 6, 2014

Specifically, the system crawls the client’s Web site and blog to find and classify existing content, and then tracks visitor behavior to offer new content relevant to what the visitor has already selected. But BrightInfo is targeted at small and mid-size businesses, which are less concerned with such refinements.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2013

The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe. External systems like Web sites can also accessed the data in real time via API calls.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 7, 2010

business-to-business marketing automation. It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Strategic Goals.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JUNE 28, 2010

As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology. Saffron generally relies on external systems to identify entities within source data, classify them into the specified categories, and report their associations to Saffron.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

DECEMBER 15, 2006

The most common topic by far was data analysis and modeling—based on descriptions, I classify 15 sessions in that group. This clearly reflects the shake-out in the software business in the past few years, and probably also growth in marketing services. This includes three related to multi-variate testing (e.g.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

DECEMBER 9, 2008

Just paging through his notes, some of his suggestions include: - classifying users in several dimensions, including the job type, experience with the tasks, general computer experience, personality type, and general abilities (e.g. Happily, Lethbridge provides additional refinement of the concepts.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

FEBRUARY 23, 2007

Taking these together, I think most businesses capture enough experience data to build a detailed LTV model. The processing involves three basic tasks: extracting the data from the source systems; linking records that belong to the same customer; and classifying the data so it can be used in a model.

Tagging 120

Tagging Comparison Purchase Advertisements 120

Customer Experience Matrix

MARCH 16, 2021

Users can also select other views, including business units and repository types. Still, ActiveNav’s ability to explore and classify data repositories without human guidance is a major improvement over manually-built data inventories. This is a strength of Trust-Hub.

Automation 194

Automation Privacy Work Management Rules 194

Customer Experience Matrix

AUGUST 4, 2022

One is adoption of no code and low code systems, which make it easier for business users to make changes without help from corporate IT teams. This might be understanding relations among entities mentioned in call notes, or classifying the sentiment expressed in a social media post. But the story doesn’t end there.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MAY 7, 2015

Similarly, competitor analysis should be well within the capabilities of companies like Radius , Everstring and Growth Intelligence , which already ingest the contents of corporate Web sites to understand each company’s business. But that is so tactical I classify it as part of execution.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MAY 7, 2021

The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense opportunity for systems that offer relief. An ideal small-business solution leads users through the set-up process without requiring technical skills or expertise in privacy rules.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

FEBRUARY 28, 2007

This only took a few days work, using a very slick and efficient business intelligence tool called QlikTech (for which Client X Client is a reseller, if anyone is interested). It’s particularly important in businesses which depend on “loss leaders” to bring in new customers and then make their money by selling them other products.

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

MAY 28, 2015

This would start in diagnosticcx, which collects information about a company’s business, customers, and processes using customer and employee surveys, interviews, and direct experience. The tool is designed around its own intended user journey.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

MAY 27, 2014

Pricing begins around $10,000 per month for small business clients and is set to meet client goals for lead cost and volume. Pilot clients showed results including 20% increase in lead volume, 200% improvement in conversion rates, and 50% reduction in cost per lead. The company was founded in 2012 with a public launch in September 2013.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 2, 2014

That may not sound very important (or surprising), but it means the problem is simple enough to address with a relatively small amount of user input and business logic. The key insight powering this project was that there are relatively few types of marketing programs and systems. Not bad for free. Thanks, SAP! So how does this all work?

Analysis 120

Analysis Advertising Benchmark Tools Work Management 120

Customer Experience Matrix

APRIL 11, 2013

The system also classifies each conversion as attributable, multi-touch, and multi-channel, depending on whether it was linked to at least one message (attributable), to multiple messages (multi-touch) and to messages in multiple channels (multi-channel).

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Customer Experience Matrix

DECEMBER 2, 2015

For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.) In most businesses, such changes happen relatively rarely, so the number of customers with recalculated scores on any given day is a tiny fraction of the full base.

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

JUNE 9, 2010

The solution boils down to this: classify different contacts as related to the different stages in the buying process and then measure their effectiveness at moving customers from one stage to the next. Although this is pretty standard among business intelligence systems, few if any of Marketo's competitors offer anything similar.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

OCTOBER 8, 2010

Systems can also be classified functionally as operational or analytical, and as dealing with online or offline activities. Do you slice up Unica’s various components and reassign them to the Web operations, Web analytics and business intelligence units? So far so good. But a system's relation to customers is just one dimension.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MARCH 29, 2010

This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. But the fundamental approach has not changed. The system can also import external predictive models from vendors such as SAS and SPSS.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. Looking back, the original question that kicked off this series of posts was how to classify vendors based on their suitability for different buyers.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Customer Experience Matrix

MARCH 23, 2007

John Pasqualetto, ClickFox’s Director of Business Development, tells me the product is easy to sell: basically, the company loads a week’s worth of interaction logs, plots them onto a model that classifies the different types of events, and shows customer paths through that model to the prospective buyer.

Generation 120

Generation Work Management Display Analytics 120

Customer Experience Matrix

NOVEMBER 14, 2006

One of my favorite business truisms is “you manage what you measure.” The practical business purpose is to help managers identify the linkages between current and future events, so they can see where improved customer treatments would have the greatest benefit. There is nothing wrong with this: the world is truly that complex.

Act-On 120

Act-On Contacts Advertising Channels Efficiency 120

Customer Experience Matrix

FEBRUARY 5, 2007

Not only must you estimate cash flows correctly, as with any business analysis, but you face the added challenge of classifying those flows properly. In other words, the focus is on return per customer, which in most businesses today is arguably a more constrained resource than capital.

Marketing Budget 120

Marketing Budget Classified Ads ROI Paper 120

Customer Experience Matrix

JULY 28, 2009

Although their Web site is tagged as “on demand marketing automation”, they have in-house staff to build, run and analyze client databases, plus compiled consumer and business files that can provide prospect lists or enhance customer records.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 15, 2007

Here’s an intriguing claim: a February 2 press release from SAS UK touts “SAS for Customer Experience Analytics” as linking “online and off-line customer data with world class business intelligence technology to deliver new levels of actionable insight for multi-channel organisations.”

Analytics 120

Analytics Work Management Multi-Channel Tagging 120

Customer Experience Matrix

AUGUST 27, 2008

In any event, the overlap is large enough that I don’t think we can classify Dataupia as unique on that particular dimension. What does set the system apart is its ability to manage “dynamic aggregation” of inputs into the data cubes required by many business intelligence and reporting applications.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

NOVEMBER 30, 2016

Not surprisingly, people who classify SCV as extremely important are more likely to actually have a database in place than people who consider it just very important, who in turn have more databases than people who consider it even less important or not important at all.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120