Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? Interested in hearing more?

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Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. If you’ve been in business for a bit, you likely have a brand color palette that centers on your logo. Your social media channels shouldn’t be any different. Expand Your Channels. Build Trust. Stay Active.

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Social Media Advertising Channels Media Urgency Marketing 134

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo Account Based Marketing ABM 53

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

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Digital Transformation Business Work Management Marketing Management 174

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. GE saw the need to advance its marketing capabilities in order to reach its customers on any channel with the right message at the right time. They approached LinkedIn and Marketo to solve that problem for them.

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Marketo Advertising Agencies Linkedin Advertising Channels 48

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

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Marketo Lead Ranking Lead Scoring Analytics 65

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

JULY 5, 2018

Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run. Businesses truly should be wary of Instagram because used improperly, it can be a disaster. I am in charge of running the Marketo Instagram account this summer.

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Business Marketo Social Media Ideal Customer Profiles 134

Valasys

APRIL 2, 2019

Adobe and Drift, the leading conversational marketing platform, announced on April 1 st 2019, the launch of Conversational ABM™ for Marketo Engage. According to Steve, Conversational ABM™ for Marketo Engage takes personalization beyond content. The New Process.

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Marketo Conversion Account Based Marketing ABM 53

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

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Marketo Lead Ranking Lead Scoring Analytics 50

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

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Marketo Advertising Agencies Marketing AI Marketing Management 40

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

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Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

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Marketing Automation Services Marketing Automation Automation Work Management 52

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Business email address Subscribe Processing.

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Campaigns Account Based Marketing B2B DemandBase 110

LeanData

NOVEMBER 5, 2015

How you want to do your reporting all comes down to how you set up your channels.”. The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. What kinds of data do I need to make decisions to help my business?

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Advertising Channels Marketo Webinar Metrics Trade Show 66

Martech

APRIL 25, 2024

I’ve heard that Marketo was rather chill about the size of lead databases, but after Adobe purchased it, Marketo database sizes defined in contracts were enforced far more strictly.” Will there be changes in response times, support channels, or account management? Email: Business email address Sign up now Processing.

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Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

MARCH 30, 2020

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis.

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Paid Search Agency Companies Marketo SMB 169

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study. and make better decisions about where to spend their next dollar.

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Marketo Facebook Top of Funnel Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 11, 2018

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. Nothing matters more than your digital presence as an ecommerce business.

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eCommerce Long Tail Marketing Business Domain 134

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

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Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

AUGUST 1, 2018

In business, we see this concept every day manifested in our consumers’ purchasing habits. If you see a prominent person or business doing a live stream on a social channel and there are hundreds, or even thousands, of views, you are more inclined to watch just simply out of the assumption that something exciting will happen.

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Advertising Channels Peer-to-peer Social Media Thought Leadership 99

Adobe Experience Cloud Blog

MARCH 25, 2014

The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands.

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Marketo Emarketing Thought Leadership Marketing Management 48

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This makes it especially important that what you do share about your business is truly noteworthy. Showcase Business Segments.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. In the past, technology and marketing often had opposing business constraints and objectives. The result?

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Marketing Automation Services Marketing Automation Advertising Channels Multi-Channel 91

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you? Marketing Operations.

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Case Study Case Studies Marketo Studies 40

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. Leadspace is a proud partner of Marketo ABM, which raises the bar for account-based marketing and predictive analytics.

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Account Based Marketing ABM Marketo Analytics 48

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Experience: Jennifer has been with ANNUITAS for more than 12 years with a combined total of 28 years in the business. Certifications (and more!):

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

The Point

NOVEMBER 15, 2022

Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. My response is a definitive: yes.

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Purchase Paid Search Agency Paid Social Agency Outreach 162