SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? Interested in hearing more?

Marketo 134

Marketo Marketing AI Google Multi-Channel 134

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine.

Case Study 40

Case Study Case Studies Marketo Studies 40

SmartBug Media

APRIL 4, 2022

Top 4 Intent Data Providers and Their Use Cases. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. You can read the full use case here. Read the full case study. Read the full case study on its website. Demandbase. TechTarget Priority Engine.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Reference Library programs are aimed to cover the widest set of use cases. Why we care.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Adobe Experience Cloud Blog

APRIL 24, 2018

Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. As many as 90% of B2B buyers turn to a simple Google search to begin their buying journey, giving the businesses that adapt to RankBrain a distinct advantage. Undoubtedly.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Jacqueline only does business where she feels truly known and she is currently in a multichannel nurturing journey. Always keep in mind, businesses don’t make decisions; people do. I’m surprised to see you here, Sharon!’

Case Studies 90

Case Studies Case Study Studies Planning 90

Adobe Experience Cloud Blog

AUGUST 16, 2018

First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names (leads) into the database?’. Multi-touch attribution: This answers a complicated business question, ‘which campaigns are most influential in moving people forward through the sales cycle over time?’.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study. and make better decisions about where to spend their next dollar.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Adobe Experience Cloud Blog

JANUARY 23, 2020

Any business that experiences growth at home, looks further afield to expand their success. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Apple shows its value to China.

Planning 152

Planning Business Work Management Marketing Management 152

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Martech

SEPTEMBER 20, 2023

Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Dig deeper: 3 ways B2B marketers can use generative AI “[Businesses should be] actively questioning the metrics, so you’re maximizing the value,” said Hwang. Get MarTech!

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Marketing AI 114

Customer Experience Matrix

AUGUST 23, 2012

We define small to mid-size business as companies with $5 million to $500 million revenue. The VEST report provides separate client counts for small business ($5 million to $20 million revenue) and mid-size business ($20 million to $500 million). This covers a broad range of marketing users with widely varied needs.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. At Leadspace, we truly believe (and our case studies validate) that accurate data paves the way for successful demand generation campaigns and engagement.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. And these videos about some of those more advanced use cases. Hey everyone. Specifically, where it can help you with ABM and personalization on your website. So meaningful results, we’re happy to say.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

SmartBug Media

SEPTEMBER 18, 2020

But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business? Do they have any case studies available? Doing so will help inform your decision and guide you toward choosing the right marketing agency for your SaaS business.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. Click here to take the survey But Cardii foresees B2C use cases too.

Marketo 101

Marketo Customer Surveys Trigger Marketing Amazon 101

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study.

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. There’s a bunch of great new case studies in sections, like it is a pretty massive update.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

Marketo is on our second session of the day. He even shows a video from I Love Lucy to illustrate what happens when you can’t keep up as your business grows. Up next is Chris Roeckl VP WW Field Marketing and Fluke Networks to explain his experiences leveraging marketing automation and how he built a business case.

Marketing Automation 48

Marketing Automation Automation Ad Building Marketo 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

APRIL 13, 2016

Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. A case study can provide all of this information and more.

Case Study 48

Case Study Case Studies Studies Work Management 48

Martech

NOVEMBER 8, 2023

Nevertheless, almost 90% of businesses with over $10 million in annual revenue have some kind of marketing operations team; for smaller businesses the figure is 64%. The report is confident that MOps will remain in high demand as businesses confront: The death of the cookie. Business email address Subscribe Processing.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Budget Programs 93

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Let Visitors Opt-Out of Cookie Tracking.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

ANNUITAS

MAY 5, 2020

If that’s the case then are you hiring for that role – or are you hiring for a power user that will execute according to the established governance? Another example to consider is if your company has a decentralized marketing operations team and each business unit/product group/channel specialist owns its own marketing technology stack.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products. .”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Use Cases of an Online Video Platform 1.1 Use Cases of an Online Video Platform. Online Video Platform Built for Business.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. As per a Yelp report , almost 60% of businesses that stopped operating temporarily are now shutting down permanently. Image credit: Marketo. Image credit: Yelp. Conclusion.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. For example, suppose the client is using Bizible/Marketo Measure. Business email address Subscribe Processing. This leads to a more strategic campaign optimization throughout the buyer funnel.

Ideal Customer Profiles 103

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103