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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. See if your business understands the cost of the content it produces.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

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Sleighing Efficiency with Scheduling Software: 6 Business Use Cases

LeanData

Here's six use cases perfect for scheduling software. The post Sleighing Efficiency with Scheduling Software: 6 Business Use Cases appeared first on LeanData. B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. What Makes a Great B2B Case Study?

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Omnichannel is Multichannel 2.0

A unique case-study, complete with hard metrics and step-by-step process breakdown. The lines between business buying and consumer buying habits are being blurred. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. Today’s consumers have evolved.

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HG Use Case: Business Intelligence & Analytics Opportunity

HG Data

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

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HG Use Case: Business Intelligence & Analytics Opportunity

HG Data

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

How is a marketer supposed to make the business case for better content marketing? How to make a strong business case for industrial content marketing and get buy-in from your C-Suite. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone!

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The Business Case and Playbook for Data-Driven Sales Coaching

This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend?

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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. Or do they select a reward that is beneficial to their business or the associates who work for them? At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. What should they redeem for?

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The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.

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The Marketer’s Guide to B2B Swag Strategy

Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! 5 effective intent data use cases. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.