Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. You know, the person who buys the products and keeps the company in business? I know, I know. It’s not just Tesla.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. After all, this is where potential customers make the decision to add an item to their cart. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? Customer testimonials.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad.

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. Watch on YouTube ). Here’s my conversation with Aaron. – Okay.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. Footnotes: Reddit Custom Survey, U.S.,

Research 143

Research Loyalty Case Studies Communities 143

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. On average, businesses generate $6.50

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Testimonials and case studies. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. With the right tools, businesses of any size can harness this potent strategy.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Business (discussion and guides on management, digital transformation, and leadership). American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

ClickZ

JANUARY 12, 2024

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. This has led to a significant reduction in visibility, especially in the early stages of the customer journey.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Too many businesses are caught in a trap of ad-hoc marketing. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Reduce customer churn.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Marketing Insider Group

JANUARY 5, 2021

GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Hubspot

FEBRUARY 6, 2020

Disney+ , HBO GO , even YouTube TV. Naturally, businesses that get bigger expand their range of products and services. Customers want to be delighted if you display how your product solves their problem in an accurate. Think of the customer. When you're marketing a new product in a line of others, think of the customer.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Excelsior Research

JUNE 28, 2021

How can content creation help our business? Content has ability to attract new customers and generate loyal customers. Types of content Blogs: They are web journal focused on creating relevant content for customers. The purpose of blogs is to help to convert a user into a potential customer. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Keep the focus on your customers and their needs, not your company.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Ninety-one percent of B2B businesses have a blog , showing that its popularity doesn’t come without reason.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Sharing relevant data points and case studies. Go beyond generic customer personas. Showcase similar customer success stories.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClickZ

FEBRUARY 8, 2021

With over 4000 customers including big names like Staples, Craft Sportswear, and Artefact, Channable serves businesses of all sizes. Case Study #1: Product Feed Management Tool. Easy creation and utilization of custom labels. Case Study #2: PPC Platform Management. We take care of the feeds.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. And as we know quite well – people do business with people they trust. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

PureB2B

JUNE 20, 2022

In a marketing context, this means that reviews and testimonials from your happy customers have a convincing impact on prospective buyers. Video testimonials rank highest in terms of trust as your potential customers can directly relate to the person speaking. They offer users—and your potential customers—a platform to ask questions.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. for marketing case studies featuring AI technology would only produce results prior to September 2021. Business email address Subscribe Processing. Get MarTech!

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. First, it’s important to note that your business audience is different from the everyday consumer. Second, business markets aren’t as reactive on pricing and offers the way consumer markets are. Yes, images matter to a business audience.

Webcast 48

Webcast Business Case Studies Case Study 48