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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?) BDR spam, anyone?).

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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Fresh starts can force new habits for you and other users. Which can go in storage? Which data can you analyze now, and then sunset? Which data matters?

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe.

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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. A clear and relevant picture can add interest, but keep the focus on your message.

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The State of Email Marketers’ Tech Stack

Litmus

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. Both consumers and business customers expect a level of personalization beyond “first name.”

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Lisa’s App of the Week – Mail-Tester

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. The report also provides recommendations on how to improve the email’s deliverability and reduce its spam score.