Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Unbounce

DECEMBER 4, 2021

Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way. These automated systems use historical data from previous campaigns to predict how different bidding strategies will affect future results. What’s the big idea?

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Marketing Insider Group

APRIL 12, 2021

On one end, you can work with any email provider to send a ton of emails with zero access to help or guidance. On the other, you can work with companies that not only provide tools to ensure good deliverability rates, but also have people who can help you implement strategies to constantly improve it. Image source: Pexels.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Here are six ways revenue marketing can positively impact your business. Strategic revenue marketing can help you learn more about your customers and get to know them better. Improved forecasting helps you better manage your cash flow.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Business Brainz

FEBRUARY 15, 2022

Be it in any form, content will remain as king for any marketing campaign. To help in defining target audience along with attracting higher quality leads, companies spend a large chunk of their budget on data collection. Insight reports act as an armor for targeted marketing campaigns. Hint: Knowledge and understanding!

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 328

Google Mobile Advertising Business Work Management 328

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

JULY 7, 2021

The global pandemic has disrupted most small businesses in some way. The marketing industry has faced a number of challenges, but there have been some incredible creative marketing campaigns that have emerged during this time. What are the key money lessons for small marketing businesses post-COVID? Reduce Your Debt.

Planning 260

Planning Business Paid Search Agency Small Business Marketing 260

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Small Business Marketing 121

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 121

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Webbiquity

OCTOBER 25, 2021

A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. Image credit: Helloprint.co.uk. Reinforce your marketing efforts.

Creativity 284

Creativity Business Banner Ads Banners 284

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.”

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Webbiquity

SEPTEMBER 23, 2021

Businesses and celebrities—many of them being brands in their own right—have worked together for decade. Is it possible your business could benefit? Small businesses are always looking for ways to boost their profile and establish themselves within their industry. It Makes Your Brand More Legitimate. Celebrated.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. You have to think lean and mean.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Every business wants to monitor website analytics. What Are the Main MarTech Tools? Website Analytics.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.

Google 292

Google Business Ideal Customer Profiles Work Management 292

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Webbiquity

MAY 20, 2021

Yet it still has much power to make (or, sadly, break) a business. If you’ve been thinking of creating a side business or doing some gig work and you want to create an audience for it, here’s a look at what’s possible with social media and some guidance on how to do it. Creating A Strategy. Choosing One Platform.

Social Media 298

Social Media Ad Building Media Business 298

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. As Neil Patel points out, expanding your business “almost always requires a larger team.” They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Consumer behavior toward podcast marketing Studying consumer behavior and responses to podcast marketing tactics can help you decide whether to use this approach.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Contently

JANUARY 11, 2023

Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Data tells you what your customer wants and needs and how you can help (at least for the problems your business can solve). First-party data can help. Easy, right? First-Party Data.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Contently

MAY 2, 2018

It’s one of those business sayings I never quite understood. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Business Objective. For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Martech Advisor

DECEMBER 13, 2019

Running a successful social media campaign requires a lot of hard work and time. From predicting online trends to answering customer questions, AI can help. If you want to stay ahead of the pack, it’s time to leverage AI to optimize your social media marketing campaigns. This can get overwhelming.

Social Media 80

Social Media Social Marketing Optimization Campaigns 80

Salesforce Marketing Cloud

OCTOBER 16, 2023

For example, if given a budget of $1,000 with a task to create a one million dollar business, the AGI will do everything from creating the business plan to executing the required steps to get there. What if superintelligence ran your marketing campaign? Need help with your generative AI strategy?

Business 98

Business Marketing Budget Creation Budget Programs Marketing Budget 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 95

Marketing Automation Services Work Management Lead Scoring Lead Ranking 95

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 111

Analytics Enterprise Management Work Management Business 111