Biznology

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Marketing Can’t Succeed in a Silo

Biznology

As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. That’s not a path to long-term success through high lifetime customer value, repeat business, good will, and strong word-of-mouth. And they wouldn’t budge on price.

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Flip yourself into leadership with exponential growth publishing

Biznology

Your rise could start with a new “big flip” to your leadership, by adding people-first technology to your business. The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Do politicians and business CEOs really think these are problems? Both people and companies need new disruptive options. .

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What Will Your Personal AI Look Like?

Biznology

Today it’s become a tired catch phrase on the cable news shows. AI has become an integral part of modern businesses, not only at IBM but in everything from TD Bank’s use of AI for its mortgage loan processing to Facebook’s use of AI to fine-tune your news feed. Now we’ve reached that point with artificial intelligence.

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“I don’t spend on social because I don’t understand it.”

Biznology

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. This is faith-based marketing, not data-driven business. Marketing is no different. And they still won’t understand it.

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“I don’t spend on social because I don’t understand it.”

Biznology

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. This is faith-based marketing, not data-driven business. Marketing is no different. And they still won’t understand it.

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3 Lessons for marketers from the Ray Rice affair

Biznology

As you watch the NFL’s image blasted all over talk radio, cable news, and TMZ clones, you might say to yourself, “Well, that will never happen to us.” If you aren’t dealing with these new realities as you make decisions in your business, you are waiting to become the next poster child for corporate irresponsibility.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Another player is True Influence, which uses email to its own compiled database of business buyers. The newest entrant in performance marketing is the daily deal business, pioneered by Groupon and Living Social. Except for very small business, this is not how businesses buy. Pay per appointment.

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