Marketing Can’t Succeed in a Silo
Biznology
DECEMBER 9, 2019
As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. That’s not a path to long-term success through high lifetime customer value, repeat business, good will, and strong word-of-mouth. And they wouldn’t budge on price.
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