Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? I found seven who met this standard. Total Posts.

Twitter 100

Twitter B2B Curation Ethics 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

BenchmarkONE

SEPTEMBER 5, 2019

If you’re launching a new business or marketing a new product that doesn’t have strong organic traffic behind it yet, paid advertising can pave the way to your company’s success. . Fortunately, Google Ads offers free training for small businesses, both online and in-person seminars. Twitter Ads. Just about anyone. LinkedIn Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. Our Services. See Our Work.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Have they changed since you started your business? Guest post by Eleanor Hecks.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

DECEMBER 27, 2022

A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023 , IT Budgets and Tech Purchasing Trends for 2023 , Five Changes That Would Vastly Improve Twitter (Musk or No Musk) , and How B2B Content Marketing Has Changed and What To Do Next.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

The Lead Agency

MARCH 27, 2018

B2B businesses of all sizes contain departments that are impacted by digital transformation. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Twilio allows businesses to use SMS to build better, longer-lasting relationships with clients. Let’s jump in! Their goal?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Top Rank Marketing

NOVEMBER 10, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Hinge Marketing

MAY 29, 2015

You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. What isn’t always understood is that Twitter is useful for both B2C (business to consumer) and B2B (business to business) companies.

Ideal Customer Profiles 48

Ideal Customer Profiles Business Demand Generation Twitter 48

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

APRIL 27, 2010

Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. Expertise Without Experience?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Developing Product Roadmap.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. There are two general types of database marketing: business and consumer. The main difference, obviously, is their target group; business data and consumer data. Business Database Marketing.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Schubert B2B

JULY 7, 2023

Many businesses have found it to be a great way for them to liberate their sales reps from having to manage all customer interactions and make it easier for clients to purchase smaller items anytime they need at any time. But how much do we really know about the landscape of business-to-business ecommerce? Answer – Correct!

eCommerce 62

eCommerce Sales Management Work Management Marketing Management 62

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries. With over 2.8

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Go beyond Facebook or Twitter posts. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. It’s also worth looking at businesses whose brand identity you admire and generating ideas inspired by their marketing strategies.

Social Media 52

Social Media Social Marketing Planning Tips 52

BuzzSumo

AUGUST 17, 2021

Most engaging Twitter headline phrases. Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content. We are undertaking separate research on engaging headlines for business to business content which we will publish later this year.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Biznology

DECEMBER 14, 2010

If you're like most businesses, you probably get a fair bit of your traffic from the Big G. If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Selling business-to-business? Image by PhotoJonny via Flickr. by Tim Peter.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Think of Twitter as an online broadcasting tool. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Vision Edge Marketing

OCTOBER 6, 2020

You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. How do customers discover your business? Here’s why.

Touchpoints 109

Touchpoints SEO Search Marketing Paid Search Agency 109

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

KoMarketing Associates

JANUARY 25, 2018

B2C (business-to-consumer) is the practice of selling products or services to consumers directly. Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments. B2B (business-to-business) is the practice of selling products or services to other businesses.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KEO Marketing

MAY 27, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

MLT Creative

MARCH 1, 2012

Until recently, I was possibly the least automated B2B marketing professional on Twitter. To be the best B2B Twitterers, we should all ask ourselves these questions: Have I let my Twitter account become obnoxious by blasting out one-way messages? How does your Twitter account look to the rest of the world?

Twitter 40

Twitter Advertising Agencies Process B to B 40

Unbounce

AUGUST 4, 2021

For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. If 1,000,000 other businesses are using Shopify, why shouldn’t you ? Check out how this Twitter landing page from IronCore Labs uses the PAS framework.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. But which channels are a must-have for your business?

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

KEO Marketing

MAY 14, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Biznology

JUNE 30, 2015

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. Why aren’t you using GaggleAMP? Why do you need it? Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

KEO Marketing

MAY 20, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc.,

Work Management 48

Work Management Mobile Marketing Advertising Agencies Marketing Management 48

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter. Connect with Carlos: Linkedin | Twitter. Connect with Brynne: Linkedin | Website | Twitter. Connect with Laura: Linkedin | Website | Twitter. Sam Hurley.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115