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Using Customer Intent to Hone Your Business

NetLine

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. They stumble upon a piece of content from a brand documenting the most common plumbing quality issues for large businesses in this state.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using.

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LinkedIn Best Practices for Distributing B2B Content

Sharpspring

If you’re in the business of marketing, you understand the importance of creating great content. This is especially important for Business to Business (B2B) organizations. Blogs, videos and case studies are great ways your business can produce useful content. New business acquisitions or partnerships.

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Which Paid Ads are Best for Your Business or Agency Clients?

BenchmarkONE

If you’re launching a new business or marketing a new product that doesn’t have strong organic traffic behind it yet, paid advertising can pave the way to your company’s success. . Fortunately, Google Ads offers free training for small businesses, both online and in-person seminars. AdWords is the most wide-reaching platform out there.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. For example, social campaigns shouldn’t be confined to your business’ main account.

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Tweeting for Business? Keep the Focus on Clients

Hinge Marketing

You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. What isn’t always understood is that Twitter is useful for both B2C (business to consumer) and B2B (business to business) companies. Why is the business tweeting?

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How to Use Data for Content Curation

Scoop.it

Sharing other people’s work sounds great, but can it be beneficial to your business? Who doesn’t want to achieve all of those things for their business? Still, the estimate can vary from business to business, so you should experiment to find the correct ratio for your situation. What Can Content Curation Do for You?