Smashmouth Marketing

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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. As you know, we're in the business of setting appointments with C/VP level prospects for our clients. They control their buying process and the flow of information.

Trends 100
article thumbnail

SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. As you know, we're in the business of setting appointments with C/VP level prospects for our clients. They control their buying process and the flow of information.

Trends 100