SpotMe Blog

OCTOBER 13, 2021

SpotMe, a leading business-to-business event marketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management. With over 2 million users, G2 and Forrester say we are one of the key contenders in the space.

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Companies today will need to develop an integrated view of customer research. by Yarden Gilboa. 3 – Customer Ecosystem. 6 – Emotion, Empathy, And Mental Modeling.

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Buyer Personas Lead Ranking Buy Research 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

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Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Biznology

MAY 25, 2015

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Why should businesses think about SEO like Ricky Bobby? . #1 Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: Forrester ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Televerde

JUNE 5, 2018

Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend. For instance, decision makers primarily use Twitter and LinkedIn, according to Forrester research , so an SDR on Facebook is not nearly as effective. LinkedIn has more than 400 million users and 1.8

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

PureB2B

MAY 30, 2022

The GDPR protects the privacy of everyone within the EU, including people working within companies. If your company is in breach of the regulation, you could pay up to 4% of your annual global turnover or €20 million, whichever is greater. This applies to you even if your business isn’t based in the EU. first.last@company.com ).

B2B 62

B2B CAN-SPAM Opt-out Opt-in 62

PureB2B

MAY 30, 2022

The GDPR protects the privacy of everyone within the EU, including people working within companies. If your company is in breach of the regulation, you could pay up to 4% of your annual global turnover or €20 million, whichever is greater. This applies to you even if your business isn’t based in the EU. first.last@company.com ).

B2B 62

B2B CAN-SPAM Opt-out Opt-in 62

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Global – [link]. One of @ b2bmagazine ’s top B2B agencies. Atlanta, GA – [link]. Connecticut · [link].

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

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Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. A targeted approach could offer big payoffs to companies, especially given the rise of video. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Research 40

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Positions your company as an authority in your industry. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Business moves fast. Recommended Resources from B2B Marketing Experts. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Markempa

AUGUST 12, 2021

I’ve seen companies spend too much time getting people to raise their hands (i.e., According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Or doing random acts of nurturing, which may feel like enough when you’re busy (we’ve all been there). Is the company credible?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Salesforce Marketing Cloud

MARCH 4, 2023

If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. And more importantly, what can a CRM do for your business to help it grow? CRM technology helps companies build and grow customer relationships across the entire customer lifecycle.

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CRM Work Management Marketing Management Paid Search Agency 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

JUNE 14, 2012

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Forrester (@ Forrester ) – top analysts firm covering business and marketing.

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Curation Resources Emarketing RSS 100

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? In short, it’s a win-win situation.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Vidyard

MARCH 17, 2021

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Forrester Research Finds that User-Generated Video Tools Are Here to Stay .

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. You must also understand the B2B sales process and how companies think about these big decisions. In B2B (business-to-business) sales, one business sells goods or services to another.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. Forrester ) Millennials aren’t the interns anymore. Freelancers who are already well-versed in your business area will be able to add a unique perspective to a topic beyond what is already published elsewhere.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Vidyard

MARCH 17, 2021

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. We can show off who we are in a personal way and stand out from the crowd.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? In short, it’s a win-win situation.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Salesforce Marketing Cloud

JULY 21, 2021

Many companies come to us frustrated or overwhelmed by their customer data because it’s not sharable, readable, and it does not tell the story of who their customer is or what they want. CRM platforms enable a deeper understanding of customers and also a better experience for customers interacting with your company.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.”

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Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100