Business, Business to Business and Companies

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management

Work Management Buyer Personas Marketing Management Cross-Selling

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management

Marketing Management Buyer Personas Blast Campaigns Buzz

B2B Marketing Zone

Cintell

What’s the Difference Between Buyer, Customer, and User Personas?

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

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