Buzz Marketing for Technology

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Design 100
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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. The good news is that with the SaaS-based model, companies can have personalization programs up and running immediately. Maximizing the Opportunity .

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. This is what’s commonly known as the “show up and throw up” approach in the Web business. Most likely, you have a low single-digit page view of 1.xx