Biznology

JUNE 30, 2015

The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

MAY 25, 2015

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Why should businesses think about SEO like Ricky Bobby? . #1 Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: BrightEdge ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. Photo credit: s_falkow. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Second, use the IP address to identify the company from which the visitor arrived. The purchase history belongs with the original company, and should stay there.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

AUGUST 22, 2010

I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. It's this reality that brings me to the next way that business really needs to look at their content no matter how dry the subject matter may be. What a relief! I said it and I feel good! How about you?! Lighten up a bit.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

MAY 18, 2011

If you are asking yourself exactly when B2B companies started to do some marketing, that's exactly what I talk about in this video. B2B companies must do more than adjust to digital marketing. They need to adjust to marketing itself. If that makes sense to you, check out the video of my take on B2B marketing.

B2B Marketing 80

B2B Marketing Video Marketing B2B Paid Search Agency 80

Biznology

FEBRUARY 27, 2020

This finding strongly suggests if video marketing is not a focus for your company, there’s a good chance you’ll fall behind competitors that are aggressively pursuing these methods. Some brands create custom filters that appear over people’s pictures and include a company’s name or logo.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Biznology

JULY 18, 2018

In the big companies I work with, no self-respecting marketer would be caught dead without a fine array of personas. If you are selling software, there are purchasing agents and business folks who want to know what the software does–they want your case studies and your ROI calculator. That box must be checked: Personas?

Buyer's Journey 106

Buyer's Journey Case Study Case Studies Consulting 106