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What Is B2B (Business-to-Business)?

ClearVoice

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Larger companies may take a broader approach.

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How to conduct a business to business survey

Savanta

There are six steps if you’re looking to conduct your own business to business survey. That’s especially true in business to business markets where the target market is small and relationships are critical. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

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How to conduct a business to business survey

Savanta

There are six steps if you’re looking to conduct your own business to business survey. That’s especially true in business to business markets where the target market is small and relationships are critical. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

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Business to business market research just 4% of spend

Savanta

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. The 100 companies on the AIM100 index.

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Business to business market research just 4% of spend

Savanta

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. The 100 companies on the AIM100 index.

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Business-to-business (B2B) pricing strategy research – part 1

Savanta

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. Learn more about Circle’s approach to business-to-business (B2B) pricing strategy research here.

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Business-to-business (B2B) pricing strategy research – part 2

Savanta

For example, in a study to identify the optimum pricing strategy for a Business School’s one day courses for professionals we found the following pattern: This chart can be interpreted as follows: The price for the product should be set somewhere in a range where the greatest proportion of customers are likely to consider buying it.

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