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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Whether you are talking B2C or B2B, the social outreach a company initiates will directly affect the business that company does.

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What COP28 Means for B2B Companies

Lead Forensics

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant.

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How to Build a Vibrant Community on Twitter with Madalyn Skylar

Adobe Experience Cloud Blog

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

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Sagefrog Wrapped: Our Top 5 Wins in 2023

sagefrog

We added this to the shelf alongside a few other accolades in 2023: Philadelphia Business Journal’s Best Places to Work and Soaring 76, as well as awards from Clutch and UpCity. We had department-level and company-wide meetups at wineries, breweries, bowling alleys, Topgolf, Scent & Sip, and other fun locations.

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

Business leaders continue to face tremendous uncertainty. After putting long-term strategy on the back burner since the pandemic began, now is the time for businesses to make bold new choices. After putting long-term strategy on the back burner since the pandemic began, now is the time for businesses to make bold new choices.

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12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts

Top Rank Marketing

As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. Justin Levy “By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks. Christopher S.

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B2B Reads: Gen Z’s Favorite Brands, The Project Economy Is Here, & The Meat Of The Brand

Heinz Marketing

Strong leadership will be essential as companies learn from the past, confront urgent issues head on and plan for the future. Gen Zers are increasingly drawn to values-based communities – and that the brands who are garnering the most affinity among young people are those that engage with these communities in authentic, humanistic ways.