Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

NOVEMBER 1, 2015

The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant. The B2B CMO leader needs to set an agenda that the organization needs deep insights into buyers. And, B2B CMOs need to get the buy-in on all levels.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

JULY 17, 2016

I spoke recently with a CMO from a high tech company and here was his perspective on this: “We recently spent a lot of time on developing a buyer’s journey view of our customers. The issue this CMO faced is that the focus of the buyer’s journey was on tasks and activities and not on intent and goals. Frankly, I was disappointed.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Illustration entitled Insight by Yu Luck. Consider this.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. This dominance does however present some challenges to companies, especially in B2B. Content marketing dominates. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Tony Zambito

MAY 23, 2017

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. Creating fragmented and non-cohesive marketing being performed as companies shift their efforts to the newest and latest approaches hyped.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. As head of marketing for one of the largest data and analytics companies in the world, she has a close-up view of the power of data. Painting a Different Picture of Needs & Preferences.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. LinkedIn) and for business-oriented communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Tony Zambito

APRIL 17, 2016

For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. They have changed how businesses interact and engage in the acts of buying and selling. This is an important distinction for business marketers and sellers continue to seek understanding on the why and how of decision-making.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Tony Zambito

MAY 31, 2017

Not understanding the where, when, what, why, and how of reinvention required to fit into newly forming ecosystems, fueled by digital transformation, will set any ABM strategy or a company for that matter – years back. A synchronized ABM/ABS is a strategic undertaking that companies will need to prepare for and attain a degree of readiness.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. Priorities and initiatives usually are the overt statements companies will make about what they hope to complete. Buyer’s Journey Is A Pursuit.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ClickZ

JANUARY 13, 2020

One company looking to help marketers do just that is Convertr. The largest independent marketing cloud platform, Acoustic’s CMO Norman Guadagno, recently echoed her sentiments in a chat with us : “That is the future. The future is about integration and openness and we’re trying hard to push our company in that direction, too.”.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Any public media your company produces becomes the voice of your company. This method led to one company driving over $4m in revenue through their podcast.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption can affect both consumer and business markets simultaneously. GPS companies such as Garmin and Tom Tom began to shrink considerably. Company Readiness In Market Strategy.

Organization 100

Organization Enterprise Management Marketing & Strategy Marketing Strategy 100

Tony Zambito

JANUARY 29, 2017

The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide. Leaving many companies and marketing organizations with an incorrect view of their customers. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Global – [link]. One of @ b2bmagazine ’s top B2B agencies. Atlanta, GA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

JANUARY 22, 2017

In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. Understanding Customers Has Changed.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Marketing Insider Group

MARCH 21, 2013

But after a few years, the business side of my brain left me restless. I went to Harvard Business School to figure it all out, and found my passion in marketing and especially communications. I am a member of our Marketing Leadership Team to support our CMO with the transformation of the marketing organization.

Paid Search Agency 100

Paid Search Agency B2B Thought Leadership Advertising Agencies Thought Leadership 100

Tony Zambito

NOVEMBER 22, 2015

Companies today will need to develop an integrated view of customer research. Each having distinct types of goals and goal-directed behaviors companies must address as they relate to innovation, marketing, sales, and customer experience. What follows is s short video clip featuring David Edelman of McKinsey and Company.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

LEADership

JULY 16, 2013

Admit it or not, every CMO wants to be the Man of Steel a.k.a. It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. Superman within their organization. By the way, I watched Man of Steel. Except your audience is most likely your customer base and prospects.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. And nobody does because the big check has already been cashed!”.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

DECEMBER 20, 2015

Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas. Another highlight for companies exceeding revenue goals is those who also focused on buyer fears and challenges in addition to drivers and motivators. Understanding Buyers And Customers Beyond The Rational.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

JANUARY 31, 2016

Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. Out Of Alignment With Business And Customer Goals. That is the role of “gatekeepers” specifically for content.

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing Qualified Leads Leads Lead 100

Tony Zambito

OCTOBER 26, 2015

An important aspect essential to this transformation is how people and businesses interact. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. The use of ethnographic research can be especially valuable for companies engaged in complex B2B marketing and long sales cycles.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? 101 Tips from 50 Small Business Bloggers by Open Forum. A CMO’s guide to picking the right market research by iMedia Connection. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Tony Zambito

DECEMBER 13, 2015

Including the accepted notion recently found in a study by the Forbes Knowledge Group, which found 67% or greater of business executives relied primarily on intuition and subjective elements when making decisions. Let us take a simple, yet commonly referenced business decision example to illustrate.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. It is time for businesses to move beyond buyer profiling. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center. What does the company offer the world? Who are you reaching?

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

Tony Zambito

MARCH 18, 2012

500 listed companies across the globe. With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses.

SMB 100

SMB Enterprise Management SME Work Management 100