Business and Business to Business

The Changing Rules of B2B Marketing

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management

Enterprise Management B2B Marketing Rules B to B

How B2B and B2C Marketing Are Different

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Bet the business” decisions. Group consensus.

Work Management

Work Management Marketing Management B2B Marketing B2B

B2B Marketing Zone

Paul Gillin

The Changing Rules of B2B Marketing

How B2B and B2C Marketing Are Different

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