KoMarketing Associates

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

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Social Media Marketing Important Part of B2B Marketing Landscape

KoMarketing Associates

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences. BtoB Marketing.

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Mad Libs for Content Marketers

KoMarketing Associates

According to a July Next Web blog post, “Once you delve into the word of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied.” But who says it has to end there? But we at KoMarketing are here to say: not always ! What are your _ [PLURAL NOUN] writing about? Do your research!

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4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. from Fortune 500s to one-person businesses.