Buzz Marketing for Technology

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly.

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design Advertising agency advertising and marketing Agencies B2B Brand Business Business-to-business chief marketing officer CMO Consumer content creative Creativity Customer Data emotion engagement Forbes Ipad (..)

Design 100
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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

But before CMOs raise their hands in the air in praise of online testing and personalization, they need to make sure that they’re measuring the right metrics (that really matter for their business). This is what’s commonly known as the “show up and throw up” approach in the Web business. xx, which is not uncommon.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. It’s a complex concept that really can live up to its billing.