B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. Kerpen referenced a Harvard Business School project in which, when presented with complicated and simple explanations to questions, people preferred the simple explanation every time.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MAY 8, 2013

While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

MAY 9, 2012

Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. About to jump off and launch a new product or service? You should “look before you leap,” and do some market research.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. If their organization is doing business the right way, they have a strategic marketing plan.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. They take a lot of pride in making their imprint on a business or marketing campaign. Egos and “cool designs” can override what is best for the business or even the customer.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

MAY 11, 2012

I believe that primary market research in the form of one-on-one interviews and behavior observation yields more cost-effective results for business-to-business marketers – perhaps for business-to-consumer marketers as well. This is not a mind reader we can only measure whether you are paying attention.”.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. First, know that it’s OK to start or restart marketing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

MAY 10, 2013

B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. McDonald’s Canada released an online video ad that showed the truth about how they market their products. Many years ago when I lived in San Francisco, one of my friends was a food photographer.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. Your website does not display your physical business address. A business with no humans behind it is suspect. But what is really happening once a prospect lands on your B2B website? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Create credibility for your business. Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? The daily thought can be business-related, or it can be used to convey a philosophy your company has. If your business has a lobby or reception area, record a time-lapse video of a day’s worth of comings and goings.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 28, 2009

A business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. The business owner said, “I didn’t know what to do with it!” ” Tie tactics to goals. Note: Look at this one carefully.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 8, 2009

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Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Not so fast. Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100