Business Blogs: PR Tool or Marketing Tool?
WebMarketCentral
NOVEMBER 30, 2006
While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR.
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