Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

SEPTEMBER 27, 2013

Lesson 4: Creating Personas. Start now with this customizable template for buyer personas. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. just kidding!

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MAY 24, 2012

Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. By creating more offers and blog articles , you create more opportunities to rank in search engines. 9) Social media & blogging generate real customers. 65% of Pinterest's global web traffic is from the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

AUGUST 5, 2011

Geotargeting: If you're a local business, test the performance of different keyword variations that include the geographic region you're targeting. Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Business Blogging.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Make a Blog Part of Your Website. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. One more product? This is why you want to create measurable goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Power your business with remarkable content.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Webbiquity

MARCH 26, 2015

How can you come up with creative and effective new blog post ideas when “you’ve got timelines to adhere to, targets to hit and people within your company counting on you to keep pumping out high-quality content that appeals to your personas and gets noticed”? 1: Welcome to Blogging for Business Week! #2:

Tools 100

Tools Best Practices Blogger Opt-out 100

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. It does not, however, do your taxes. Need an example? Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. The answer is yes. Absolutely.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Single Grain

FEBRUARY 17, 2022

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. This is why many such businesses are turning to marketing agencies that specialize in SaaS products. SaaS applications comprise around 70% of total company software use.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

NOVEMBER 13, 2012

Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. 1) Generating Awareness and Driving Traffic. Do you have a business blog?

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Moz

MAY 6, 2019

When done correctly this builds trust, and if someone trusts you they’re more likely to do business with you when they’re ready to make a purchasing decision. Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Which keywords do your buyer personas use? This is effective content.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. But that’s content for another blog post. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Buyer Persona. but an actual paying customer! Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Benefits of Pillar Pages.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

DECEMBER 29, 2014

M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. Use these two data points to create your buyer persona. Traffic/reach. Engagement.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Magisto

SEPTEMBER 23, 2019

Choosing the right link can, therefore, be crucial for your traffic and presence on socials. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 10) Buyer Persona. It does not, however, do your taxes.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blogs publish content regularly. Buyer Persona – Your ideal buyer.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

APRIL 27, 2015

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Every post you create should be designed to provide a solution to one of your buyer persona's pain points. You did it. Every single day?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

ClearVoice

APRIL 2, 2021

“Evergreen content is likely to provide you a growing steady flow of visitors over the years, in contrast with traffic spikes from other types of content.” ” So which evergreen content types does Moreno produce most for his business? . Blog posts and written guides — hands down. Do keep the content timeless.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40