28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?
Top Internet strategy, marketing and technology links for the week of December 1, 2012
DECEMBER 1, 2012
News & Notes
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. As new business floods in, content marketing is often the first to fall by the wayside; this is especially true for the majority of smaller companies that do not have the benefit of a dedicated content marketing team. As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution.
Creativity: The Missing, Yet Critical Element For B2B Marketers
Modern B2B Marketing
AUGUST 23, 2010
To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement. With a blog, you provide information that educates prospects.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Jennings Justin Bridegan Natalie Myers Sean Donahue Stefan Tornquist Todd Lebo Tom Sather Practical instructions to generate qualify, & nurture new business leads MarketingSherpas B-to-B Lead Generation Handbook Includes: - 190 examples and tactics - 58 charts and tables - 531 pages of B-to-B training "This is an amazing step-by-step handbook!" recent blog post (what else?)
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. This one is creating moderate traffic.