28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?
139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
DECEMBER 22, 2016
million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). Blogging. Marketo. Blog Herald.
Top Internet strategy, marketing and technology links for the week of December 1, 2012
DECEMBER 1, 2012
News & Notes
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. As new business floods in, content marketing is often the first to fall by the wayside; this is especially true for the majority of smaller companies that do not have the benefit of a dedicated content marketing team. As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution.
Creativity: The Missing, Yet Critical Element For B2B Marketers
Modern B2B Marketing
AUGUST 23, 2010
To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement. With a blog, you provide information that educates prospects.
31 Influencers to Follow in 2017
Modern B2B Marketing
JANUARY 6, 2017
At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine. Jay Baer.