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28 (of the) Best Business Blogging Guides and Tips of 2013


Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?

Top Internet strategy, marketing and technology links for the week of December 1, 2012


News & Notes

8 Ways to Improve Your Online Content Marketing


Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. As new business floods in, content marketing is often the first to fall by the wayside; this is especially true for the majority of smaller companies that do not have the benefit of a dedicated content marketing team. As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution.

Creativity: The Missing, Yet Critical Element For B2B Marketers

Modern B2B Marketing

To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement. With a blog, you provide information that educates prospects.

B2B 1

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Jennings Justin Bridegan Natalie Myers Sean Donahue Stefan Tornquist Todd Lebo Tom Sather Practical instructions to generate qualify, & nurture new business leads MarketingSherpas B-to-B Lead Generation Handbook Includes: - 190 examples and tactics - 58 charts and tables - 531 pages of B-to-B training "This is an amazing step-by-step handbook!" recent blog post (what else?)