Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous. But one type stands out from the rest. the how-to post.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 16, 2020

Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Writing on the Web

APRIL 4, 2014

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors.

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Hubspot Advertising Agencies Business Blogging Tips 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Generate Quality Leads. 10 Ways to Optimize Your Blog for Lead Generation.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. Another great example is HubSpot. Tweet this. )

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Allocation Storytelling Barriers Hubspot 158

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

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Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

FEBRUARY 16, 2011

Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. Think about it: both types of business are trying to attract a lot of quality traffic and they both are trying to generate revenue. 3 Lessons To Generate More Online Leads.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

DECEMBER 9, 2010

If you are limited in bandwidth but still need to get results, here are four easy tips to get found more often by potential students. Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Pages are static which is why they often appeal to business owners — the added content always remains in the same place.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

NOVEMBER 15, 2010

Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content.

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Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

MARCH 3, 2011

But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Many marketers are leaving far too many leads on the table. 7 Missed Social Media Lead Generation Opportunities.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

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Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Take a look at your arsenal of blog CTA and the offers they reflect.

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Hubspot

MAY 7, 2014

Your blog comments section is a typically untapped channel that can not only lead to a more robust database -- but could actually bring in some of the best future customers you have because of how engaged and informed they are from reading your blog. It''s important to know that subscribers don''t equal leads.

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LeadSquared

NOVEMBER 24, 2015

Any tips on targeting rich people for a luxury furniture brand? How to generate quality leads by digital media for the newly started web design companies? Suggestions for top tools for quick lead generation ? Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. Question 2. Question 4.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat. 13 Tips for Writing & Launching an Ebook. to each page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Marketing Qualified Leads 28

Hubspot

JUNE 21, 2010

Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. However, continually producing premiu m content worthy of links and leads is not easy. Effective Business Copywriting.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Reuse & Recycle - Research shows that it takes a critical mass of at least 20 blog posts before you start growing leads from your website. This article was written by Shaun Pinney, a member of our consultant team at HubSpot.

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Analytics Long Tail Marketing Tips Content 28

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. Download this free, 30-page blogging ebook today!

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Tips Opinions Statistics Ideal Customer Profiles 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

DECEMBER 18, 2013

Think you have what it takes to get your blogging muscles in shape and show ''em off to the world? What is the 30-Day Blog Challenge? After seeing this stat, we decided to challenge everyone (customer or not) to get blogging -- whether that means starting to blog, blogging more frequently, or blogging at a higher quality. (Or

Paid Search Agency 28

Paid Search Agency Companies Blogger Stats 28

SmartBug Media

NOVEMBER 13, 2020

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.”

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Hubspot

MARCH 18, 2015

Most marketers dream about the day their blog has "made it.". Maybe it''s when we reach a certain traffic or lead goal. Or maybe, it''s when your blog makes a "blogs to watch" roundup. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Here are the top tweeted tips to help get your cross-channel strategy off the ground.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business. The Strategy.

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Social Media Inbound Marketing Social Marketing Media 28