Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?
What the Future Holds for Business Blogging
MAY 23, 2013
And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. Until now. Crazy, huh?
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. 12 Reasons Your Blog is Failing.
10 Common Business Blogging Questions Answered
DECEMBER 10, 2010
Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Don’t divorce blogging from link-building strategies.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Brainstorm a list of 40-50 keywords and phrases to start.
How to Write Stellar How-To Posts for Your Business Blog
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog. You're ultimately blogging to make money, right?
11 Essential Business Blogging Software Features
JANUARY 3, 2011
So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses.
Methodology: Brainstorming Awesome Business Blog Posts
SEPTEMBER 30, 2010
It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Make a list of your most important keyword phrases. Connect with HubSpot
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Syndication and blog directories. Fresh content.
11 Safeguards to Prevent Business Blogging Embarrassment
NOVEMBER 23, 2011
You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Connect with HubSpot Proimos.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Business Insider ). Business Insider ). But 3.1
10 Business Blog Posts You Should Write NOW
OCTOBER 5, 2011
And of all the content creation methods available to you, a business blog is easily one of the most important content platforms in inbound marketing. The problem is that business blogging can be difficult. In this post, we'll give you 10 business blog posts that you should write as soon as possible to boost traffic and leads from your blog.
Why Your Sales Funnel May Run Dry Without a Business Blog
Industrial Marketing Today
JANUARY 3, 2011
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog is a powerful online marketing tool for inbound lead generation.
Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
OCTOBER 18, 2010
How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. keyword density tool and Sitening.com SEO Analyzer ). Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Ranks.nl
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?
4 Business Blogging Best Practices
MAY 12, 2010
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. link] ) or checking out the permalink of an individual blog article (e.g. link] ).
How to Turn Your Blog into a Lead Generating Machine
AUGUST 3, 2016
In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Boost Your SEO.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark.
6 Steps to Successful Blogging
SEPTEMBER 22, 2011
The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. But for businesses, especially smaller businesses, blogging can be a powerful way to share expertise and solve the pain points of customers. In 2007, Marcus was struggling in a tough economy to grow his fiberglass pool business. Not bad.
Why Inbound Marketing Is Perfect for Your Niche Business
JUNE 25, 2012
Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Inbound marketing , on the other hand, lets you attract the most qualified prospects to your business, wherever they are. It's true!
11 Signs Your Business is in Dire Need of Blogging
FEBRUARY 6, 2014
Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Blogging Company News
How to Create a Successful Business Blog in Minutes
AUGUST 2, 2010
Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Start Blogging at 60mph.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 6) Blogging.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers.
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. It''s the strategy part that trips up a lot of businesses. Why does your blog exist? 4) Keywords.
The Easiest Way to Implement Inbound Marketing
AUGUST 8, 2015
The following five steps should be just enough information for you to easily implement results-producing inbound marketing methodologies into your business. To begin the journey toward implementing inbound marketing for your business, you must first assess the overall effectiveness of your website. Once again HubSpot is here to save your a$$ a boatload of time and energy.
The 5 "Must Haves" To Ignite A Lead Generation Blog
The Forward Observer
SEPTEMBER 8, 2014
Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Search your target keywords and note who comes up on the first page or above you in the results.
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.
Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
JULY 16, 2012
If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? And it's auto-publishing your blog content to social media.