The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. That being said, blogging once a month won’t help you all that much. blog is a wonderful tool. MORE >>

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. 12 Reasons Your Blog is Failing. Feel free to create a completely separate company news and product blog and talk about yourself all you want. In business blogging, actionable content performs better. MORE >>

Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! So what can you do to take advantage of Twitter for your business? To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters. This will ensure a steady flow of fresh business leads for your sales team. MORE >>

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we'll dive into what evergreen content is (and isn't), why it's so important to the success of a blog, and how you can effectively leverage it for your business. What Is Evergreen Blog Content? Why is evergreen content so valuable to a business? MORE >>

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. 11 Things to Do Before Publishing a Blog Post. Readers love your blog because you provide them with not just a killer post, but links to other killer content that will rock their world. Connect with HubSpot Proimos. MORE >>