The Four P's of Effective Business Blogging
FEBRUARY 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. The most important technique for blog promotion is the same as for any websiteâ€” SEO.
7 Essential Tools for Business Blogs
APRIL 22, 2007
There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Digg is monitored by Google Alerts , which further increases your blog's exposure.
Business Blogs: PR Tool or Marketing Tool?
NOVEMBER 30, 2006
While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR. However, Online-PR.com (which has a very nice list of blog directories and aggregators, by the way) lists about three times as many blogs devoted to PR as focused on marketing. No technical expertise needed - Choose from over 250 templates.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often). Generate more comments?
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Is Writing Great Content Enough to Build a Successful Blog? Hello, My Name Is.
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Optimizing Wordpress Page Titles, Post Titles and Page Slugs by Graywolf's SEO Blog SEO guru Michael Gray provides step-by-step instructions for search-optimizing posts in WordPress. Aune del.icio.us
The Other 6 P's of Blogging
APRIL 10, 2008
Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work. Being prodigious refers to the frequency and volume of posting.
The 7 Deadly Sins of Blogging
APRIL 29, 2008
The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. The sin, however, comes from deceptionâ€”passing off paid content as an "objective" blog post.
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
Blogs and Microsites Can Help with SEOâ€”Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website. Here are a few more nuggets of wisdom mined from the report.
SEO for Mommy Bloggers
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. Other posts on blog SEO might suggest envisioning a sales funnel or Pareto chart to help focus on the most important items first, but c'mon, you're moms! then that's okay.
More on Blogging for Business
MAY 6, 2006
George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment." The article points out that business blogs can help build your brand, drive traffic to your Web site, and establish your company as a thought leader.
Blogging for Business
SEPTEMBER 29, 2005
Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. I've compiled everything I know and was able to find about business blogging onto these three pages: Why Write a Blog for Business ?, How to Create an Effective Business Blog , and Best Practices in Blog Marketing (how to promote your blog once it's built). More ) Blogs are fast and easy to create.
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
The first is that small group of ahead-of-the-curve web marketers and PR professionals who have already figured out how to integrate online efforts between optimized news releases, blogs, social media sites, podcasts and all of the other content distribution and promotional tools now available online (though the ranks of this group will be swelled by the readers of David's book).
More of the Best Website Marketing Tools
JANUARY 15, 2007
Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox.
New-media seminar in Minneapolis: Using podcasting and online video to improve your business communications
NOVEMBER 10, 2006
Curious about what podcasting can do for your business? The registration deadline is November 20 (though you might be able to sneak in later if you mention this blog post). Also, check out this recent podcast from Albert: The Great Blog Debate. Joined by Mike Keliher of Provident Partners and John Havens of About.com , Albert provides an excellent guide to the possibilities, and risks, of business blogging. ** Terms: Provident Partners, St. Check this out. Details of the seminar: Thursday, November 30, 2006 10 a.m. to 1 p.m. 790 Cleveland Ave. S., St.
Looking Back at 100: Top 10 Posts
APRIL 10, 2007
On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan. And the most popular post to date on the WMC blog. 1) Top Internet Advertising Networks (Jan. Oct. 3, 2006) The true value of "guaranteed website traffic" services exposed.
Forrester on Blogging
MAY 1, 2006
Blogs have been highly popular and widely read within specific communities (for example, IT, marketing, and politics) for considerably longer. Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs. Companies can't stop their employees from blogging, but they can and should provide guidelines as to what is appropriate and permissible. Internal blogs are a great way to keep project teams informed. - "Companies that present a human face have an advantage." Blogs are informal conversations with customers.
More Blogs Worth Checking Out
SEPTEMBER 5, 2006
Fans of Marketing Sherpa or RainToday will be probably be familiar with these excellent marketing-related blogs, but just in case, here are four blogs recently added to the recommended blogs list on WebMarketCentral: Email Marketing Best Practices : Chris Baggott is CMO and co-founder of hosted email marketing services provider ExactTarget , and an expert on email marketing. In his own entertaining and informative style, Paul addresses topics like mobile ads, effective (and ineffective) tech ad campaigns, video ads, blogging, and viral marketing.
Is Blogging Dangerous?
SEPTEMBER 11, 2006
According to this post on Workz.com , blogging "has risks that should not be ignored." While there are dangers in virtually any aspect of daily life, Housley's paranoia about blogging seems a bit overblown. Blogs are given credibility by their authors. To be fair, Housley does make a couple of good points: avoid inappropriate dialogue, and remember that a blog post is forever: potential clients and employers may judge you years from now based on what you write in your blog today. This is a nicely written, concise summation of the benefits of business blogging.
Best of the New Marketing Books
JULY 11, 2006
The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. Brian's book shows how to identify your best leads and target sales approaches; align sales and marketing to optimize both the number and quality of leads; build strong sales pipelines; and use multiple lead-generation vehicles, including email, PR, referrals, blogs, and speaking opportunities. First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads.
Blog Tools and Stuff
JULY 5, 2006
The list goes well beyond the common tools such as Pingoat and Technorati (well known and also covered in Best Practices in Blog Marketing ) to include traffic-generating and tracking tools, as well as mobile blogging. As for the stuff, Larry Bodine has written an interesting piece over at RainToday titled It's Not Too Late To Start Blogging - But It Will Be Soon. If (like me) you've chosen Blogger as your platform for online disquisition, you've noticed that it's fast and reasonably intuitive, but lacks a few basic functions. That's the tools.
Email Newsletters vs. Blogs Part 2
DECEMBER 17, 2005
My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds. Your blog becomes the content container for the information you would have previously included in your e-newsletter, but with all the advantages of blogs -- timliness, informality and search engine-friendliness.
My Top 10 Marketing New Year's Resolutions
DECEMBER 31, 2005
resolve to try to blog more frequently and eloquently. 3. Best wishes to you for a happy new year, whatever your resolutions may be. ** Terms: marketing resolutions, marketing wisdom, business blogging, Moreover Technologies The portal for Web marketing strategy: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. 1. resolve to understand my customers better. resolve to write more clearly and effectively.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.
Better Business Blogs: Correct Those Broken Links
Writing on the Web
JUNE 17, 2016
Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. So give your readers a blog that they will enjoy! The good news?
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!
25 Non-Financial Benefits of Business Blogging
grow - Practical Marketing Solutions
FEBRUARY 6, 2012
While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Helpful blog posts will.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.
Business Blog Writing: How to Avoid Time-Suck
Writing on the Web
MARCH 5, 2015
How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. It happens to the best of us.
5 Uses for Your Business Blog
Writing on the Web
MARCH 28, 2012
Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Raw Sales. Recruitment.
[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.