• HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Business, Business Blogging] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Business, Business Blogging] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Business, Business Blogging] Business Blogging Time-Saving Tips for You (and Your Cat)
    When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? Which is why it’s even more important to me to save time when blogging. Over the years I’ve  purr-fected my blogging system. Doodles and Buster would have a cat fit.
  • SYNECORE  |  WEDNESDAY, AUGUST 19, 2015
    [Business, Business Blogging] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    Instead of buying display ads in print publications, they could create a business blog that people would look forward to reading. The most common way to do this is by blogging and using social media to talk about the problems their target audience of potential customers cares about. OUT OUT OUT OUT OUT OUT OUT OUT.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 18, 2015
    [Business, Business Blogging] 12 Relationship Building Tactics That Get Influencers Attention
    We’ve all heard about how necessary it is to engage with influencers to take our blog to the next level. Usually, we think to do the obvious – comment on their blog posts or link to them in a post (and then tell them about it, asking for […]. Dave Schneider contributes a monthly column on Blogging. Blogging
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Business, Business Blogging] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Sounds like a pipe dream. right?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Business, Business Blogging] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    The first explained that it had adopted the tagline from a “women in businessblog. Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. Act like a lady.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Business, Business Blogging] The Easiest Way to Implement Inbound Marketing
    The following five steps should be just enough information for you to easily implement results-producing inbound marketing methodologies into your business. To begin the journey toward implementing inbound marketing for your business, you must first assess the overall effectiveness of your website. Step 3: Implement a Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Business, Business Blogging] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    We know that small business owners have no shortage of tasks on their daily to-do lists , and we’re here to help you shorten it even more. This guarantees that new contacts get valuable information about your business in a timely fashion, even while you sleep. 3. Reasons Your Business Needs a Welcome Email. 3. Save time.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 21, 2015
    [Business, Business Blogging] How to Make Blogging Pay Dividends for Your Business
    I get it – you don’t have time to blog. Dave Schneider contributes a monthly column on Blogging. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. How to Make Blogging Pay Dividends for Your Business by Dave Schneider - Maximize Social Business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Business, Business Blogging] Here are Some Blogs Professional Tradesmen Read
    There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? Key blogs or social sites are authored by thought leaders from your industry. All blogs are not created equal. Residential Construction Blogs. Commercial Construction Blogs.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Business, Business Blogging] Business Blogging as an Equalizer for Small and Medium Businesses
    One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club? marketing your marketing.
  • VIRALLY BLOG  |  MONDAY, JUNE 22, 2015
    [Business, Business Blogging] Business Blogging The Master Class
    The benefits of business blogging are really quite clear in today’s 27/7 always on connected world. There are many other benefits from business blogging all of which will drive a steady stream of warm leads. So what is stopping you blogging? No time to blog? Not sure what to write about? Events
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Business, Business Blogging] 34 Compelling Content Marketing Stats and Facts
    And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%).
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 10, 2015
    [Business, Business Blogging] 7 Must Read Blogging Articles
    The number of blogging resources on the web is astounding. quick search for blogging returns 120 million results in Google. You want to start a blog, but you don’t know where and how to begin. Dave Schneider contributes a monthly column on Blogging. Must Read Blogging Articles by Dave Schneider - Maximize Social Business.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Business, Business Blogging] Write with this Easy Expert Ebook Outline
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to  get found, get known and get clients. So let’s get busy. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Trust me on this one. Traditional publishing barriers have fallen.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Business, Business Blogging] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Business, Business Blogging] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    But simply linking to an individual influencer and hoping they’ll notice, grows tiresome rather quickly, You need diverse ways to incorporate influencers into your blogging strategy. […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Blogging
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Business, Business Blogging] A Beginner's Guide to Publishing on LinkedIn
    Before you dive into a post, it's important to note that LinkedIn's publishing platform is a little different than your company blog. While this is a without a doubt a valuable audience to tap into, you'll want to be sure that you're using their platform in combination with your actual business blog where your niche audience lives.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Business, Business Blogging] 4 Ways The B2B Buying Process Has Changed in 2015
    Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Vendor blogs. Let’s explore the four key ways B2B buying is changing: 1. ” 2.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Business, Business Blogging] Not Getting What You Want From Blogging? Ask These 11 Questions
    You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Gasp!).
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Business, Business Blogging] Face The Facts: Your B2B Needs A Blog
    In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. Whether you want to believe it or not, a blog truly is one of the most important pages on your website.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Business, Business Blogging] 5 Signs Your Company’s Blog Is Failing
    So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […]. Dave Schneider contributes a monthly column on Blogging. Signs Your Company’s Blog Is Failing by Dave Schneider - Maximize Social Business. Blogging
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Business, Business Blogging] How Often Should Companies Blog? [New Benchmark Data]
    "Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Blogging Analytics Daily Overall.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business, Business Blogging] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?
  • WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Business, Business Blogging] 12 of the Best Guides and Sources for Free Stock Images
    At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Business, Business Blogging] Five Expert Guides to the Best Blogging Tools
    Blogging, like any other task, is faster and easier with the right tools. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Image credit: Twelveskip. Worse, they outrank you.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Business, Business Blogging] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Email?
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Business, Business Blogging] Welcome to Blogging for Business Week!
    It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging increases web traffic by 55% for brands.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Business, Business Blogging] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Unread. Unshared. Great.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Business Blogging] A Vivid Vision for HubSpot's Content
    Would we have a blog? imagined teaching a Columbia J-school class on business blogs. heard several students rebuke me for hobbling “real” journalism. I pre-lived a conversation with the managing editor of our blog, who insisted writers should get bonuses based on scoops, not leads. Destination: 2018. President’s term.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Business, Business Blogging] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Business, Business Blogging] 7 Stats You Should Know About Business Blogging in 2015
    Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. If you consistently blog, you will reap the benefits. Blogging
  • WRITING ON THE WEB  |  THURSDAY, MARCH 5, 2015
    [Business, Business Blogging] Business Blog Writing: How to Avoid Time-Suck
    How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. These types of projects can easily turn into a blog post: Emails. Sound familiar?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Business, Business Blogging] How to get 50% more leads with smart content marketing
    One tool many small businesses don’t use is the highly-targeted landing page. Let’s say you sell credit card processing software, and you have several target markets: small businesses, restaurants, and farmer’s market vendors. Targeted content can be published on your business blog or guest posts you write for other sites.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Business Blogging] 2 Sure-Fire Ways to Inspire Your Blog Writing
    A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Two ways to start a blog post:  go inside or go outside. 1. For example, you can find related blogs in your field through Alltop.com.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Business Blogging] 4 Reasons to Publish on a LinkedIn Blog
    Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Indeed, you should opt for a newspaper-like kind of formatting.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business, Business Blogging] Internal Social Business for Leaders series: 3. Be yourself
    This is the 3rd and final post in the Internal Social Business for Leaders series. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Social business platforms offer enough content variety to cater for your style. Post short praises as comments.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business, Business Blogging] Secrets of Busy Bloggers: 4 Social Media Time Savers
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Besides driving traffic back to your blog, Twitter is a great tool to help you  find, follow and join conversations.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Business Blogging] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. While it may have saved time initially, there were costs in the long run.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Business, Business Blogging] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Use tools such as Hastagify.me to identify hashtags that are related to your business. Setting up and growing a business blog is critical to your brand’s long-term success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Business Blogging] 4 Promotion Strategies Used by the Best Business Bloggers
    Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. 80% of marketers use blogs as part of their content marketing strategies. ?70% For example: ?80%
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Business Blogging] 4 Promotion Strategies Used by the Best Business Bloggers
    Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. 80% of marketers use blogs as part of their content marketing strategies. ?70% For example: ?80%
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Business Blogging] 7 Corporate blogging blunders to avoid
    Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working  against  you? Period.
  • WRITTENT  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Business Blogging] 7 Writing Strategies to Boost Traffic on Your Blog
    Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Business, Business Blogging] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Running the Blog Leads Report.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business, Business Blogging] 10 Reasons why you should have an active business blog
    Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Business, Business Blogging] Before and After: The Transformation of One Business Blog
    Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates. Blogging
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Business, Business Blogging] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    What goals have you identified for your  blog and website for 2015? They haven’t clearly identified their expectations, or what they want their blog to do for their business. This is one of the most overlooked functions of professional websites and blogs, yet it is one of the most financially rewarding.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Business, Business Blogging] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Adapt it based on your business needs and experience.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Business, Business Blogging] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). 2. Really.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Business, Business Blogging] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were "powering down" the list. Besides, I dare you to argue that the Moz blog doesn''t deserve to be on this list.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Business, Business Blogging] 10 Great Things for 2014: My Business Blog Gratitude List
    My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. The 2.8 Thanks so much for reading.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Business Blogging] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.)
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Business Blogging] Should You Send Holiday Newsletters?
    Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Of course, I close business every time. Shortcuts to Newsletters. Look ahead.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Business Blogging] Your Business Blog Sweet Spot: How to Find It and Keep It
    How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs?
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Business, Business Blogging] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business. Check out this blog post.). Buffer’s blog has a distinctive image style. After all, it’s because of fans that businesses are successful. Tip: Be transparent about business and life.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 5, 2014
    [Business, Business Blogging] The Biggest Mistake Business Bloggers Make (and how to avoid it!)
    The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. How to Avoid Bad Blogging. What is the biggest mistake you’ve seen in a blog? They shout. They proclaim.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Business, Business Blogging] The Scariest Blog: No Personality
    What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling and personalization  is the key piece in  content marketing  as I see it.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Business, Business Blogging] Utilizing Lead Nurturing to Convert Leads into Customers
    For example, your business may have trouble understanding how to generate qualified leads through your online channels. Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. Sounds pretty great, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Business, Business Blogging] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Building internal social networks and communities lead to social capital and exciting business benefits.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Business Blogging] Top 5 Content Marketing Blog Aggregators
    Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Radius.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Business, Business Blogging] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    The emails are filled with articles, tips, and tutorials on  a personal finance topic of your choosing, from how to start investing to building your business. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. So don''t shy away from new formats.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Business, Business Blogging] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Business Blogging] How to Lure Readers to Your Blog from Social Media
    from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Business, Business Blogging] How to Design Content Remarketing Campaigns That Actually Work
    You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. About Ad Fatigue.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 8, 2014
    [Business, Business Blogging] Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?
    width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Based on its title, this blog post by Andy Thomson caught my eye: Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing. Is Your Web Content Worthy of a Once Over?"
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Business, Business Blogging] Why You Should Measure New and Mature B2B Blogs Differently
    With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success. know, right?
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Business, Business Blogging] The Ghostwriter's Go-To Guide for Running Great Interviews
    We all know that business blogging is one of the core tenets of inbound marketing. With all of those benefits, you''d think executives would be lining up at your cube, laptop in hand, ready to blog. Determining how much time you will need to get enough information from your executive to fill a blog post can sometimes be tricky.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Business, Business Blogging] How to Write Great Blog Posts Every Time
    How do you create  quality content  that attracts online readers and yet works to promote the growth of your business? Creating  great content  for your business blog is a what  and  how  issue, as in  what  constitutes “good” content , and  how  does one produce that content so that it brings in the readers that a business blogger wants.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Business Blogging] A Quiz: Test Your Content Marketing and Blog Writing Knowledge
    Quality blog posts  are key to your business getting found on the Web. If you want to  get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. Most professionals and small business owners are told that once or twice weekly is a bare minimum. Imagery. Storytelling.”.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Business Blogging] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. spent days Googling "how to launch a new blog." Share your blog on social media!". Blogging
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Business Blogging] Blogging Tips: Unique Ideas to Boost Your Blog
    I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Guest Blogging Goes Both Ways.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Business Blogging] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Especially for businesses that have the luxury of sizable marketing teams. Even among the largest enterprises, the majority of marketers are part of small business units that receive limited funding each quarter and must make magic happen on a shoestring. A lot of that magic is focused on content creation. Maybe even a lot of it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business, Business Blogging] 6 Company Blogs We Actually Enjoy Reading
    You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business, Business Blogging] Great Blog Content: What Makes You Mad?
    If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. As a business owner and blogger, this is especially important for you. Every time I take action, I learn something and it pays off in terms of business results.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Business, Business Blogging] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. Your blog is an opportunity to educate your buyers at the beginning of their journey.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Business, Business Blogging] A Beginners Guide to Inbound Marketing
    Although developing effective inbound marketing initiatives such as the ALS campaign may sound like a daunting undertaking, following these 5 simple steps will help your business seamlessly implement a successful inbound marketing strategy. 1. " You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Business, Business Blogging] Welcoming Augmented Reality to the Digital Marketing Team
    Think business blogs, eBooks, and free trials or demos…. Although these are just two examples of the capabilities of augmented reality, the possibilities are endless when integrated with other daily use—like business cards, real estate, invitations, print publications.the list goes on. Enter the world of digital technology.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business, Business Blogging] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. The ABC’s of Great Blogging. A. great headline. B. Mediocrity Stinks.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business, Business Blogging] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Sadly, many of these companies are missing a crucial element of making their website an engine of company growth – a blog. Here''s why.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Business, Business Blogging] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Research – Are you looking for short, lighthearted topical blog posts or in-depth academic articles that require boatloads of research? Image source. Know What You Want.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Business, Business Blogging] The ABC’s of Great Blogging: Be Original and Offer Insight
    Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. The ABC’s of Great Blogging. Know your customers : I know  content marketing  for professionals and small businesses.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business, Business Blogging] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Or, you might be pretty skeptical about different parts of inbound -- what''s this whole blogging thing about? -- that you don''t take advantage of the key strategies that will boost your bottom line. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business, Business Blogging] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? You can too.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Business Blogging] Content Marketing: How do you know if it???s working?
    Why can’t we have a report for our blogs? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. How do you know if your content is working for you? Or for e-newsletters? newsletter 75%. Revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Business Blogging] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Business, Business Blogging] You???re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Long before there was Google and blogging, we had media properties called newspapers and magazines. “You need to blog every day.” I’m guessing I read 500 headlines each day.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 30, 2014
    [Business, Business Blogging] 4 Ways to Keep People Reading Your Blog
    The thing to know about business blogging is that it’s a continual quest to make your blog better. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. Then, take your answers and blog about them. Yes, this might seem odd on a blog, which is writing by definition.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Business, Business Blogging] Writing Services & Quality Leadership Content for Coaches
    If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Business, Business Blogging] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Business, Business Blogging] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Business, Business Blogging] Are You Bungling Your Blog Homepage Design?
    When you''re first starting a blog for your business, it''s easy to forget about its homepage design. You''re focused on getting posts up on the blog so you can start ranking in search. Chances are, you already have the latter on your blog, but the former is especially handy to have on your homepage. Blogging
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Business, Business Blogging] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Sometimes, when I tell people that I blog for a living, they roll their eyes. See, people are quick to deem blogging as a no-brainer job. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. Solution: Your blog posts should all serve larger company goals.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Business, Business Blogging] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts. SEO Blogging
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Business, Business Blogging] The Reason for Increased Sales Cycle Lengths
    This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Please share with us below how consensus requirements are impacting your business. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Click here to read the first.
  • WRITTENT  |  THURSDAY, JUNE 5, 2014
    [Business, Business Blogging] 15 Reasons You Should Claim Your Google Authorship Markup
    Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. Since Google Authorship makes your listing stand out with a picture, your blog posts will get a higher click through rate. 2. This works particularly well if you appear on multiple blogs. 9. Better SEO.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Business, Business Blogging] B2B Social Media Lead Generation Advice from Experts
    The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. These blog posts need to relate to longer form content, like ebooks and webinars, so visitors can click through to a lead form and provide their contact information in exchange for the asset.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 28, 2014
    [Business, Business Blogging] How Winning the French Open is like Writing a Business Blog
    Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. This is very similar to writing a successful business blog. You’ve got to: Start with a strong serve – Include a keyword in the title and first sentence of your blog post, and make it compelling.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business, Business Blogging] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
    They care about having a real business impact. You don''t have to wait for the light at the end of the metaphorical tunnel for companies like this -- lots are already in business using social media (among other channels) to drive real results in creative ways. link] Are you well-versed in business #blogging etiquette?
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