Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

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Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. How do you use your blog analytics ? There This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media.

Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana. Link rot.

How Do You Choose a Blog Platform?

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Suzanne Bird-Harris , owner of WebsitesInWP , has been helping businesses grow by building websites that make people sit up and take notice since 2002. Spontaneous and a quick wit, she turns the stereotype of “geek” on its head and makes building your business online fun! About Blogs How to.Tips blog platforms business blogs wordpressHow do you choose a blog platform ? .

Compelling Newsletter Content:2 Big Problems

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From what I see, many small business professionals struggle with writing compelling newsletter content. If you write about a book you’re reading, then about a movie you saw, and then about how to use your business products and services,  without tying them together with benefits to the reader,  you are jerking your readers around. It’s not easy. Problem #1: Lack of Clarity.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

4 Reasons to Publish on a LinkedIn Blog

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According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Here is a golden opportunity for you to get new business contacts , build meaningful relationships and so on. Content Marketing Social Media Stuff Attracting Clients business blogging LinkedIn social media marketing

The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. You can too. The ABC’s of Great Blogging. A.

How to Create a White Paper: Get Found Online and Grow Readership

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If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Busy executives want the bottom line. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. What do you think?

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Tips to Get Your Business Newsletter Read

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Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. How do you get your clients and prospects to open that email? Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. The purpose of the headline is to get people to start reading.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

The ABC’s of Great Blogging: Be Original and Offer Insight

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Chapman,  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business  (John Wiley & Sons, Inc. For myself, the story is less dramatic, but I overcame my computer phobias to become a blogging expert and take my business from zero to six figures in three years, using content marketing and web-based tools.

Rules 101

Great Newsletters: 5 Must-Haves for Better Design

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Have you noticed what great business newsletters have in common?  That’s why newsletter design  is so important. I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout.  . Write in a conversational way, avoid using a formal 3rd person impersonal business bio. Is it easy to read?

5 Key Elements for Your “About” Page: How to Tell Your Story

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Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Business-like bios and resumes are the worst offenders. You can read the back story on my core business here:  Content Marketing Matters. When’s the last time you updated your bio on your About  page on your blog or website? Personalities count. P.S.S.

Get Found Online: 5 Question Quiz

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What comes up for the keywords   that describe what your business does? Clearly define what business you’re in (what you can do for visitors). The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. How easy is it for you to get found online? Know their mindset.

Content Marketing: How do you know if it???s working?

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” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. About Blogs Attracting Clients Content Marketing How to.Tips Online Marketing business blogging business blogs content marketing tips online content web marketing How do you know if your content is working for you? newsletter 75%.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Your Business Newsletter: What’s Your Brand Personality?

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When it comes to a business newsletter, your brand is perceived in a blink of an eye. Your newsletter is a representation of you and your business. Ezines We Love Getting Read How to.Tips Attracting Clients Brand business newsletter e-newsletters personalityAs I shared in my last post, your newsletter should build trust and confidence with your readers. The  gecko. The  bunny.

2 Sure-Fire Ways to Inspire Your Blog Writing

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Article Ideas How to.Tips On Writing Better Writing for the Web Writing Great Blog Content Writing Great Copy blog content blog writing business blogging business blogs how to start blogging writing on the web A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Nobody starts out writing well.

Tips on Writing a Great Blog Post:Give it a Rest

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Here’s what I check for when reviewing for relevancy: The situation:  A quick factual sketch of the current business situation that serves to anchor the reader. Article Ideas Content Marketing How to.Tips On Writing Better blog content business blogs how to start bloggingBut I’m having trouble with my blog writing.  And that’s it.  I had altered my writing process.  Incubation (Rest).

The Pros of LinkedIn vs. Facebook for Professionals

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But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. After all, Facebook is a great way to keep in touch with friends and family.

How to Start a Blog: 7 Steps BEFORE You Blog

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hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. What we learned is that while business continues to improve for our clients , and many are having tremendous success with their blogs, others had let their blog lag. How do I start a blog ? .

Your Business Blog Sweet Spot: How to Find It and Keep It

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How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Harvard Business Review blogs. First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. You can’t do that without asking them what their interests are.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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How to Make Money Directly from a Business Blog. view business blogging as an attraction strategy, rather than an activity that earns income via ads. In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Indirectly.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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But after 15+ years working with  executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Trust the process and get busy. About Blogs How to.Tips On Writing Better Writing Great Blog Content blog content blog writing business blogging creative process Writing for the WebDo you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. There’s nothing new, it’s been done before.

5 Ways to Make Your Business Blog Remarkable

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How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch. 1. Like, fascinating ?

How Content Marketing Works on Pinterest

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However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results.

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. While it may have saved time initially, there were costs in the long run. You cannot personalize the content. You cannot keep the content fresh.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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Many of my readers are busy professionals who don’t have a lot of time. Be sure to include your name, business field of expertise, and associated keywords in your keyword alerts. LinkedIn is highly valued for its predominance of business-minded people. How can you use Social Media tips when you’re away from the office for a week? Time-saving tip: Use social media.

Business Newsletters: Is Your Newsletter Still Relevant?

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I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results.

How to Lure Readers to Your Blog from Social Media

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She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Writing great content that people will want to read should be the first step towards getting them to visit your blog.

A Checklist for a Good Blog

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When people tell me they’ve got a blog for their book or their business, it’s often followed by something like this: “Oh, I know I should be blogging more often, but I don’t have time.”. “I post all the time but I never get any comments.”. Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. They’ll love you for it.

5 Uses for Your Business Blog

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Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know. Blogging for Business: Persistence Pays.

Connect Your Blog to Facebook Automatically

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About Blogs Content Marketing Managing Your Ezine & Blog Tasks Social Media Stuff Attracting Clients blog marketing blog traffic business blogging content marketing with blogs social media marketing Web trafficAre your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! Digg this!

How to Engage Readers AND Grow Your Reader Base

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Small businesses, however, might find these figures PDA, pretty dawn awful. “Quality online content” depends on what business you’re in, who your ideal clients are, and how you can reach out and attract them your solutions. Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! ssets (free).

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q –  (3Ps + 1Q) : => What  Problem  do you solve? => Who are the  People  you serve? => What  Products  and services do you offer? => What makes you  uniQue?? Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />.

6 Easy Tips to Be a Better Blog Writer

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Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Newsletters, Social Media, Blogs: What’s Best?

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If not, you can begin receiving BizBook Nuggets – Book Notes for Busy Leaders. This newsletter includes insights gathered from all the business books I read. Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? He told me that the employees (the ones I coach) forward him my newsletter.

Managing Your Newsletter Email List:5 Must-Do’s

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Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Resources are always a big consideration for small business professionals.  What change(s) could have the biggest impact on your business? Creating a newsletter email list  is no exception.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

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Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. ” “No matter where you go, you see how content marketing affects business and customers alike. Who cares?