What Works - What Doesn't

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Stop the WordPress Madness!

What Works - What Doesn't

Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. I’ve tried each and none of them deliver. Then there are “skins” for themes.

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

In my business, writing marketing material, the work you need to do right at the beginning is knowing who your target audience is; what you have to tell them that’s fundamentally new and what is the unique value you offer. Head out to Paine Field in Everett, Washington, and you’ll see 20-25 brand new, nearly finished 787  airliners sitting on the flight line.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

Bringing iSCSI capabilities to the small business network-attached storage market for the first time, PackRat Storage today announced…. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. OK, maybe not for everyone.

PR 11

Boeing Redesigns Web Site Around Features. And the Business Case Is?

What Works - What Doesn't

Which leads me to wonder about the business case behind this redesign. Boeing is in some ways a business to consumer company (we all use their products) but the actual purchasers are airlines, aircraft leasing companies and governments. Even stripping out the paper and distribution costs, producing quality content like this isn’t cheap.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Stop the WordPress Madness!

What Works - What Doesn't

Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. I’ve tried each and none of them deliver. Then there are “skins” for themes.

About Us

What Works - What Doesn't

He also directed editorial and production teams at award-winning print and interactive media, including VARBusiness, Home Office Computing, Small Business Computing, Communications Week and Windows magazine Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry.

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

That’s getting pretty close to my home turf of business/tech writing.  . Hell, no, I say, and not just because I make my living writing white papers, newsletters, and the like for the IT market. Here’s why. Yes, StatSheet of Durham, N.C. has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports.

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise.   In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business. OK, World of Warcraft it ain’t.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Marketing automation vendor Eloqua has gone a step further and hired Jesse Noyes , formerly a business reporter for the Boston Herald , as a “corporate reporter.” Can I write the story?  I need the CEO or CTO to respond honestly and thoughtfully to a big announcement, but they’re busy talking to customers. For those old enough to remember ink.). How would you respond?

Finding the Mythical C-Level Exec

What Works - What Doesn't

Yet I shudder to think how many times I’ve blindly nodded and said “yes” when a client asked for a white paper for the “C-level” executive, meaning it was supposed to focus more on business than on technology. In today’s attention-short world, we as consumers – and C-level execs as busy people – don’t have the time to listen to generic pitches that don’t speak to their specific needs.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Vendor use of jargon and their lack of simplifying issue complexity often keep business-oriented buyers from grasping the nuances of how technology can help to solve their problem,” says a post on the Marketing Interactions blog. report. That’s a good idea. If they can’t, fix it.

Time to Kill the Press Release?

What Works - What Doesn't

The obligatory quotes from the CEO, the customer or the new business partner saying how happy everyone is with each other don’t, I would guess, wind up getting much play. Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. While writing a press release for a client the other day, I got to thinking about what I was doing.

PR 2

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tip 4 – 19 guidelines for avoiding common pitfalls during your next SAP NetWeaver Business Warehouse upgrade project. Gotten a pitch to attend a conference or trade show lately? Did you decide to spend the money, or ditch it and stay in the office? It’s tough to get people to part with their money, or their time, to attend conferences these days.

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. Among the main drivers she listed: Buyers’ desire for quality content; an aversion to sales calls (especially before prospects are ready for one), the need for marketing to prove its value to the business and the fact that sales cycles are longer in a down economy. Recent survey data indicates these are the top three hurdles to companies adopting MA software.

PR 2

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

The same is true in a lot of business to business marketing materials. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.   Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.

What B2B Readers Want, Circa 2010

What Works - What Doesn't

The results have been an interesting grab-bag of reassuring truths, outright surprises and common-sense dope slaps that show how we in the “content marketing” business can get so caught up in our high-falutin’ notions we forget about the real problems our readers face. I’m saving the best stuff for my client, of course, but some initial findings that might help you decide what and how to publish for your customers. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. Paper is NOT dead. Social networking? News, that is.

B2B 2

Study: Top Execs DO Use Social Networks

What Works - What Doesn't

But not to talk about the new appetizer they just tried at a trendy restaurant. A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold?

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business).

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. Timeless Business Lessons From Bill Belichick. From the book and the interview, it struck me that Belichick uses a sophisticated information technology platform to help unearth counter-intuitive insights about his business to create competitive differentiation. What business lessons did we miss?

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The The results were fascinating. 

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

Case 109

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.

Socialize your videos for business development

Biznology

It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development,  its only goal should be to get the viewer to seek more information.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana. Link rot.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 102

Using Data-Driven Marketing for Business Success

It's All About Revenue

Here are some tips on how to use data-driven marketing for business success: Start with how to measure the ROI of your marketing efforts. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. Increase investment once you have the right formula.

SMS 109

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits? The pitch. The opt-in. Spamming for help.