What Works - What Doesn't

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Stop the WordPress Madness!

What Works - What Doesn't

Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. I’ve tried each and none of them deliver. Then there are “skins” for themes.

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

In my business, writing marketing material, the work you need to do right at the beginning is knowing who your target audience is; what you have to tell them that’s fundamentally new and what is the unique value you offer. Head out to Paine Field in Everett, Washington, and you’ll see 20-25 brand new, nearly finished 787  airliners sitting on the flight line.

Range 11

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

Bringing iSCSI capabilities to the small business network-attached storage market for the first time, PackRat Storage today announced…. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. OK, maybe not for everyone.

Boeing Redesigns Web Site Around Features. And the Business Case Is?

What Works - What Doesn't

Which leads me to wonder about the business case behind this redesign. Boeing is in some ways a business to consumer company (we all use their products) but the actual purchasers are airlines, aircraft leasing companies and governments. Even stripping out the paper and distribution costs, producing quality content like this isn’t cheap.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

About Us

What Works - What Doesn't

He also directed editorial and production teams at award-winning print and interactive media, including VARBusiness, Home Office Computing, Small Business Computing, Communications Week and Windows magazine Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry.

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

That’s getting pretty close to my home turf of business/tech writing.  . Hell, no, I say, and not just because I make my living writing white papers, newsletters, and the like for the IT market. Here’s why. Yes, StatSheet of Durham, N.C. has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports.

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise.   In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business. OK, World of Warcraft it ain’t.

How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Marketing automation vendor Eloqua has gone a step further and hired Jesse Noyes , formerly a business reporter for the Boston Herald , as a “corporate reporter.” Can I write the story?  I need the CEO or CTO to respond honestly and thoughtfully to a big announcement, but they’re busy talking to customers. For those old enough to remember ink.). How would you respond?

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Finding the Mythical C-Level Exec

What Works - What Doesn't

Yet I shudder to think how many times I’ve blindly nodded and said “yes” when a client asked for a white paper for the “C-level” executive, meaning it was supposed to focus more on business than on technology. In today’s attention-short world, we as consumers – and C-level execs as busy people – don’t have the time to listen to generic pitches that don’t speak to their specific needs.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Vendor use of jargon and their lack of simplifying issue complexity often keep business-oriented buyers from grasping the nuances of how technology can help to solve their problem,” says a post on the Marketing Interactions blog. report. That’s a good idea. If they can’t, fix it.

FAQ 2

Time to Kill the Press Release?

What Works - What Doesn't

The obligatory quotes from the CEO, the customer or the new business partner saying how happy everyone is with each other don’t, I would guess, wind up getting much play. Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. While writing a press release for a client the other day, I got to thinking about what I was doing.

PR 2

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tip 4 – 19 guidelines for avoiding common pitfalls during your next SAP NetWeaver Business Warehouse upgrade project. Gotten a pitch to attend a conference or trade show lately? Did you decide to spend the money, or ditch it and stay in the office? It’s tough to get people to part with their money, or their time, to attend conferences these days.

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. Among the main drivers she listed: Buyers’ desire for quality content; an aversion to sales calls (especially before prospects are ready for one), the need for marketing to prove its value to the business and the fact that sales cycles are longer in a down economy. Recent survey data indicates these are the top three hurdles to companies adopting MA software.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

The same is true in a lot of business to business marketing materials. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.   Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.

What B2B Readers Want, Circa 2010

What Works - What Doesn't

The results have been an interesting grab-bag of reassuring truths, outright surprises and common-sense dope slaps that show how we in the “content marketing” business can get so caught up in our high-falutin’ notions we forget about the real problems our readers face. I’m saving the best stuff for my client, of course, but some initial findings that might help you decide what and how to publish for your customers. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. Paper is NOT dead. Social networking? News, that is.

Study: Top Execs DO Use Social Networks

What Works - What Doesn't

But not to talk about the new appetizer they just tried at a trendy restaurant. A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold?

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  These are the product positioning angles that are meaningful to the new business buyer.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

Case 109

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The The results were fascinating. 

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

10 essentials missing from your business website

Biznology

You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. form on your website allows customers to interact with you at any time and will keep you from losing business.

Is Inbound Marketing Holding Your Business Back?

Act-On

What real people think really drives business. Here’s what they told us: Most marketers (84%) say both inbound and outbound drive the business. Some companies say inbound or outbound alone drives the business yet they still derive sizable chunks of revenue from both sources. Those who answer: “Inbound alone drives our business” still report 25% of revenue from outbound.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 103

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?

Video 92

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.

6 Business Skills Every B2B Marketer Must Master

Type A Communications

B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.